Scott Witthaus
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Apple Final Cut Pro X Coins
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COW Coins
Forum Replies Created
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Color me a “modest user”. What is the big thing here? I saw a slick pseudo-demo but WTF does it really do? Coming soon. What?
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Simon Ubsdell] “if you don’t understand the need for this feature, then the chances are that your personal editing requirements tend toward the modest.
“now that’s a little elitist! 😉
Color me “modest ” too.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Oliver Peters] “However it was offered at a price that was in the Autodesk and Quantel range and those products were perceived as better. Being a “Flame artist” carried weight. Being a “DS artist” didn’t. There’s only so much room at the top at that price and DS was the odd product out.
“That was an Avid issue. Jacked the price with no development. It was a no-win situation.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Walter Soyka] “but I don’t see how DS’s failure isn’t at least partially on Avid. DS was years ahead of its time when Softimage launched it, but years behind when Avid EOLed it. I don’t believe Avid management really understood what they had with DS, and I don’t believe they made the investment in DS’s architecture that would kept DS relevant, let alone competitive.”
Bingo! Give this man a prize. I saw DS at NAB before v1.0 was released and found it very intriguing. After a trip to Nashville to visit with Bill Hite, I was hooked and had a system in my shop soon after (actually got the system that I demoed down in Nashville). I beta tested versions 2-4. It was way ahead of anything that Avid could offer. As soon as Avid bought the product everything stopped. Then Avid said that DS would be their HD solution and the howls from the MC/Symph crowd could be heard coast to coast. So Avid backed away from that. Avid had no clue what they had in DS and the pro-MC crowd in Tewks won out. Damn shame, as the company could have been playing in the high-end finishing world, but through ignorance and arrogance missed that opportunity. IMHO (DS-biased too)
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Andrew Kimery] “Adoption path, not development path”
I don’t think you can say this. Back in the FCP4 days, there was a much smaller group of users that could actually “do” visual storytelling, at least at a level that could be considered “pro”. Hell, there was simply much less video to cut. The web was not a place you went for film and video. Retail stores did not have video monitors on almost every aisle with product demonstrations or other “educational” material. You could not capture quality video on a cell phone, GoPro or drone. Today, the amount of video EVERYWHERE is multiples of the FCP4 days and because of that I think the adoption of FCPX is far ahead of Legacy 4.x. Capturing, cutting and distributing is much easier these days and almost second nature to up and coming editors.
Unless, of course, you are speaking of the broadcast and film niches, as that niche is very slow to change and adopt new things and workflows (for very good reasons, many times).
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Tim Wilson] “Does anyone really really REALLY expect Avid to have dropped much below 80% On what basis?”
Probably not much, but is this the ACE you are talking about? The organization with FCPX tips on it’s home page?
https://americancinemaeditors.org/
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Neil Goodman] “Havent had an Avid crash or ISIS hiccup in about a year.”
Now you’ve done it! 🙂
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Steve Connor] “I have bated breath”
there’s mouthwash for that! 😉
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
Logic doesn’t cut it for you?
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Andrew Kimery] “where as large projects could have 4-5 editors working collaboratively at the same time (someone gets Act 1, another person gets Act 2, etc.).”
I have never worked this way. Isn’t it a pain in the ass? Where is the continuity of the storytelling if you have multiple editors cutting a show?
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter