Scott Witthaus
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Apple Final Cut Pro X Coins
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COW Coins
Forum Replies Created
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[Simon Ubsdell] ” “right click Send to Fusion” “
Kind of like “Send To AE” or now “Share with Motion”….
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Simon Ubsdell] “If you just take a look at all the other utterly amazing things it offers, and the potential it is showing, then it’s impossible not to be excited.”
It’s a nice demo. And if it worked as advertised it might be really cool.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
I would wish Resolve would become a good basic editor (if it can) before adding more effects and such to it. At least for me, the performance is so terrible that it is a complete non-starter. Plus, it has tracks.
sw
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
Very cool. Not quite Premiere-AE but a very nice step forward.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Andrew Kimery] “If Apple released FCP8 (retooled with new features such as 64-bit, GPU acceleration, redone multicam, background processing, etc., basically X but with a familiar GUI) then I doubt anyone gives PPro the time of day and Avid’s market share keeps getting eroded.”
I can see your point. But that would still keep 8/X as basically a tracked-based editor destined to be pretty much the same as the other to A’s. Apple did not want to play that game.
Perhaps Premiere is not where it is today, but you have to figure that long range development plans would’ve had Premiere getting to be a more equal part of the CS and now CC family. But, as you noted, the intro debacle of X and execution of 7 certainly helped and was a fortunate timing coincidence.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Tim Wilson] “So let’s ask the question, what did APPLE do wrong that has allowed Adobe Premiere to gain a foothold so quickly?
Anybody here have any suggestions about what Apple might have done wrong?”
I’ll play. I am stuck in the Lubbock airport because Denver is getting a big snow storm. Let’s see…
I think Apple did nothing wrong besides release a software that was still mid-beta. It was a crap PR event and a crap release. Very un-Apple. That’s what they really did wrong. But developing X was a very right idea.
My opinion is that Adobe gained far more of the Legacy editor market than Avid. In almost every market I visit, the vast majority went from FCP7 to Adobe, and rarely do I see new Media Composer systems. I would say that Adobe CC is a bigger threat to Avid than FCP7 or an FCP8 could have been. Adobe is very comfy to an FCP7 editor. Personally I don’t care for the software and all, but for most, it was an easier transition. Add to the fact that the first versions of X were crap and Adobe did very well at that point in time scooping up FCP7 users. More than Avid, I believe.
Apple has a mountain of cash and is a phone/computer company, not an NLE company. I have always felt that Apple really didn’t care about the old-fart editor network (me being solidly in this group!) when it decided to kill FCP7 and introduce X. Incremental changes are not Apple’s style. And since they don’t depend on the post industry, they can do these major changes without looking back. They are looking at the new folks, not the old folks. Who cares what the Cohen brothers cut on (I don’t care a lick either). If they get a few of us to switch to X, hey thats great. If not, no problem, as the idea never was to sway to current editor user-group. The company decided what it felt the NLE of the future will look like, built it and put it on the market. All this is good until Apple tires of the post production industry and kills the product. A real and understandable concern.
So if you put on the sometimes arrogant “Apple-goggles” I don’t see them thinking they did anything wrong. They can wait for their new users to be born and the old guard to retire. Until they kill the product. Or pull another “X” on us.
On to Houston!
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Herb Sevush] “Until someone comes up with something better than Isis and ScriptSync,”
Last I heard, Phrase Find and Script Sync are not available to Avid. Seems Nexidia and Avid have been negotiating for 2 years on a deal to being it back. Which brings to another problem Avid has; it’s senior team seems more interested in re-organization (or “transformation” as Louie puts it) and squeezing out cashflow than they seem to be in what the user base actually needs. Oh, and paying themselves a ton of money as noted on the L:
https://groups.yahoo.com/neo/groups/Avid-L2/conversations/topics/127866
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
Maybe this will help Avid:
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
This article leaves much to be desired. And about MC|First? I asked about that on the Avid Community Forums and Avid people “think” it might be in beta, but “not to quote” them on that. Research please!
Then again, I remember debating over an article about Avid a year ago, where the author pointed out Avid’s problems, its outlandish forward-looking statements, and predicted the stock would sink to $6. Many folks here called it a “hatchet-job” and the author had an axe to grind. As of now, Avid is at $5.89.
Not sayin’, but just sayin’…
Question: is Premiere and AE in the same boat as Avid? Any big (and needed, IMHO) changes to the interface will set the “new old guard” howling? Just asking. 😉
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
When do we get a new title tool?
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter