Scott Witthaus
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Apple Final Cut Pro X Coins
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COW Coins
Forum Replies Created
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the upgrade is substantial and free. Why don’t you just upgrade his system?
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
I am not sure there is an overall Avid “advantage” anymore. Certainly in broadcast and film they are king and recent moves show them to be protecting that base. Avid Everywhere is actually a good move for the company as it is aimed squarely at their base.
But outside this base (and it is a substantial market that others covet), Avid has lost traction. Small shops and indie folks don’t really consider Avid in the mix. Premiere, X, FCP7 and now (predicting) Resolve 11 pretty much own that space. Not sure Avid can compete there or want to compete there.
Just one point of view….
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
I think the debate is over. But, if not, can we have an ‘Avid-Is it really that old and slow?’ forum? Or a ‘Premiere-You call that an Interface?’ forum? How about a ‘Grumbling Old Linear Editors-This New-Fangled Computer Editing will Never Last’ debate?
You know, things like that to keep the spirit alive!
🙂
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
“1. Was defaulted active for new users.
2. Allow users who did not want it to not only turn it off and keep it off, but not have it in the UI.This would have allowed the cranky editors to discover new trimming interactions on their own time and not in the heat of the moment when it may or may not work for their needs. Make it a user setting. And having it on for first time users would let them have expectations closer in line with other editing paradigms. ”
Michael you are so right. The solution above would quieted the famously cranky avid editor and allowed a new, more modern feature to be implemented. I was a beta tester on that one…wow. Why was that solution not implemented?
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
Interestingly enough if Avid does shift more to be a profitable server and media management company, it might allow them to be a little more radical with the NLE, since it’s not the focus of the revenue stream.
As for the ACA, it seemed to be heavily management/engineering and light on the creatives. Would you say that is true Oliver?
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
Seems like the focus of the company is now shared storage, cloud, etc.,. Editing software is just a bolt-on to Avid Everywhere. Between premiere, X and now R11, I feel Avid is in real trouble outside their broadcast stronghold.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
Just looks like X with tracks. And I am faster without tracks.
But yeah, if we can have access to X libraries for shot replacement while finessing/color in Resolve would be a nice thing.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Oliver Peters] “That discipline seems to have been lost years ago for many ;-)”
Agree!
[Oliver Peters] “In any case, I’m looking at possible workflows that become more fluid than we are used to. Having advanced grading and editing combined is a very good move”
Also agree. I also really like the opportunity to move easily from my storytelling platform to a colorists system. I confess I am no colorist, so this ease of movement is a good thing.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
[Oliver Peters] “Then go to R11 for finessing the edit and grade.”
Define “finesse the edit”? Not sure why you would not want to lock picture before going over to R11.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter -
At this point, I see R11 as a finishing tool on projects that need its color power. But what I can finish in X I will. For non-broadcast stuff most will stay in X. Not gonna force the issue if there is no need.
However, as a freelancer, I can see shops moving this way, so R11 is another one to learn. And yes, Symphony folks must be bitter at this release.
Scott Witthaus
Senior Editor/Post Production Supervisor
1708 Inc./Editorial
Professor, VCU Brandcenter