Scott Witthaus
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Apple Final Cut Pro X Coins
3
COW Coins
Forum Replies Created
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[Al Bergstein] “it would be trivial for me to learn final cut Pro X. It’s even more trivial for me to buy it.”
The don’t. Man, you PC guys are touchy!
[Al Bergstein] “Apple has done little to convince us that they won’t do another FCP switch again. “
That’s right! As an Avid|DS user I know Avid would NEVER do that. Oh wait…..
[Al Bergstein] “They could dump us all tomorrow, and it would not affect their bottom line at all.”
As Steve said, a switch to Premiere, Avid or Resolve would be in order. Plus, on an hourly gig, there would be more money to be made….
😉
Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Herb Sevush] “No, but it’s one less reason to switch to X”
To each their own….I probably make up those seconds in the first hour of an X edit. YMMV.
Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
Wait. Is this supposed to make me switch to Premiere?
Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
Thanks Simon. Point well taken.
FCP Legacy gave the “traditional editor” (your words) a whole new level of competition. It did 80% of what a MC system could do (and then some) and a really cheap price point. It wasn’t really that different. The big complaint from the “traditional editor” about FCP-L was “its so cheap now every college kid can do what we do”. The change came when “traditional editors” and their shops started getting their collective a**es kicked by these “college kids”.
Avid DS was a system that could run rings around MC and Symph and the biggest complaint from the “traditional editor” was “it’s not like MC. I don’t want to have to learn it”. Trust me, I was there.
And now the “traditional editor” who used FCP-L or MC has the same complaints about X. I have heard network sports editors say, “yeah, it looks great and may be better, but I just don’t want to have to learn it so don’t talk to me about it”. The reason X stands out is because it’s different and many folks simply don’t want to try something new, even it can make their workflow better. What they have works. And that’s all well and good. I am sure some movies in Hollywood are still being cut on very old Avid systems (Meridien, anyone?). And why not? You can’t force change.
It’s all cool. Change is not easy. We all resist it in some way. Doing my time in academia I constantly see this with faculty.
Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
Editors are notorious for resisting change. And notorious for poo-pooing things outside their own comfort level and workflow. Perhaps this is the reason Resolve, as an editor, fades into the distance after each “incredible” NAB. Looks good in demo mode but who is actually going to leave their Avid to use it for heavy lifting? Not many, I would bet.
So we have about a half a dozen editors here (out of what, maybe 3 dozen consistently active members in this forum?) that question the acceptance of FCPX in Hollywood. I highly doubt Apple cares. They see a great big world outside of Hollywood and the US where the product seems to be doing better than the rest.
I would also bet that “collaboration” is another high “volume” topic that most editors have no need for. Personally I am grateful that I don’t have to collaborate with anyone on my storytelling work, but that’s just me. My collaboration needs are in sending out work to CC and audio. That’s what I want to be seamless and still edit in X. Just my humble opine. Hollywood has theirs, as we can tell.
Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Oliver Peters] “For instance, if I work with shared storage using FCPX or PPro, then I’d like to know what pitfalls were encountered or workflow decisions were made by someone in Hollywood using those same tools.”
I work in a shared environment with those software packages. We have a Terrablock and are moving over to Lumaforge. Not once did I consider or look to see what a Hollywood feature used, as it had no relevance to my workflow. What I did do, however, was ask colleagues and various forums for information and advice. A quick call from Bob Zelin was incredibly helpful.
[Oliver Peters] “That’s important, not because they are in Hollywood, but simply because they have a bigger megaphone”
I don’t want a megaphone. See my reference to Bob Zelin above.
[Oliver Peters] ” Part of it is aspirational for new editors. “I want to use what _ _ _ is using”.”
So if it’s a shi**y movie, do you stay away from the workflow or software? 😉
Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Steve Connor] “I know lots of people using FCPX and not one of them cares about what they use in Hollywood, it doesn’t seem to have affected global sales at all.”
Bingo! Give this man a prize. Success of a product does not hinge on what is happening in Hollywood (except for Avid, a company that has put the vast majority of it’s egg into one basket, and successfully so). I know it’s a shocker to some, but the vast majority of us editors outside of Hollywood don’t really care what Hollywood uses. We have to deal with our workflow and clients right in front of us (or sitting behind us).
The guy in this video is simply doing an informational seminar on another workflow and his experiences with that alternative workflow. Using the word “proselytize” is way off base and a bit comical. Is all marketing “proselytizing”?
Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Simon Ubsdell] “One can’t help feeling that if, more than two thirds of the way through its probable lifecycle,”
For the sake of debate, how do you know this?
[Simon Ubsdell] “proselytise for a product to this degree to a particular market segment,”
So by your terms, Avid should not even be at NAB, for example, because everyone knows what they do? Locked in. What your saying is “oh well, seven years in and we’re done. Pack it all up”. Hell, Adobe has been at it a lot longer than that.
[Simon Ubsdell] “then something is not quite fitting at a basic level.”
Maybe it says something about the editors at that level
[Simon Ubsdell] “the traditional NLE market.”
Define this.
Alright, red meat and blood in the water! 😉
Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
What? No LA guys/gals debating this? I got a feeling this guys is NOT going to invited to Avid Connect next year! 😉
Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter -
[Tom Sefton] “wouldn’t you use a blackmagic pocket camera and have 1080p ProRes at 10bit quality?”
If I had one, I probably would.
Scott Witthaus
Senior Editor/Visual Storyteller
https://vimeo.com/channels/1322525
Managing Partner, Low Country Creative LLC
Professor, VCU Brandcenter