Scott Sheriff
Forum Replies Created
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[Gary Huff] “”slim lined world””
Could be any or all of these:
On camera mic for audio.
No tripod.
No lights.
No proper workstation with reference monitors for audio/video.
No office, just a noisy coffee shop for client meetings.Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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[Glen Hurd] ” First time I’d have to disagree with you Scott 🙂 What demise?”
I was using the term demise to paraphrase what Gerald was saying.
However, I would say there has been a downsizing of the industry at the upper end. Both with a loss of facilities, and a trend of lower rates. But this has little to do with FCP, or the noobs. They just think it’s about them, isn’t everything?
The reality is this started long before FCP, or even Avid came along. Affordable analog gear started that trend back in the 80’s. And one of the biggest places this has hurt is in broadcast. Dropping ad revenues have caused a reliance on automation and ‘plug ‘n play’ gear. I think this is why hourly wages have remained stagnant and stations are having a harder time keeping/attracting qualified workers. So they hire one guy like you or I, and then the rest are these low wage newbies. This is like the chicken and the egg, and I don’t know if you can directly attribute this to the noobs.
IMO where the noobs hurt rates the most is at the mid level, or what we used to call industrial. It’s not that their ‘mad skills’, but a perfect storm with a huge supply of people with zero overhead willing to work cheap, a down economy, and a class of clients that are new to production and aren’t aware that they have a better choice.
I do think that trend is changing. Myself, and several in my immediate circle of production folks have seen an increase in these gigs in the past 6 months, which is ok. When you don’t live on one of the coasts, big high end jobs don’t walk in the door everyday. Most of the work is clients migrating from in-house/DIY, or from those who had been using these low/no overhead coffee shop guys, and want to up their game.[Glen Hurd] “Considering their new interest in incorporating gestures into Lion, I have a gesture here for them. The one-finger salute. Put that in your iCloud and smoke it.”
Ah, yes. The digitus impudicus. One of the earliest forms of digital communication, with data compression.
Lion, ‘the cloud’, X, updates that are nothing more than adding app store access to the OS, dropping Shake, EOLing FCS3, the list of apple giving us the finger just keeps getting bigger. I’s about time to give it back.Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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[Gerald Baria] “I may not understand the sentiments of those old business owners suddenly being overtaken by newbies in the industry with cheaper gear, It must hurt a lot, but thats reality. Man If I was manufacturing floppy drives back in the day apple releassed a mac without one, Id be furious too. But instead of closing, I will start investing on CD manufacturing for my futures sake.”
LMFAO!
It certainly takes a special kinda’ person to celebrate the demise of the upper echelon of an industry that you have seem to have an interest in working in. Especially in a public forum. A real career move sure to be appreciated by colleagues, clients and employers alike.
BTW, where did you get your MBA?Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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[Carsten Orlt] “So very true that a lot of people still relate professional to complicated.”
I guess it would depend on what profession you’re in. And most professional don’t consider what they do complicated. It is just simply what has to be done to work at a certain level in the industry.
If you want simple, there is always Windows Movie Maker, imovie, and that other new one that just came out.Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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LOL, because we all know that productions are always located where food, water, power, and high speed net is always conveniently located on set.
Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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[Craig Seeman] “As is yours.
DVD as you well know are standard def. The one advantage is menu interactivity.
• I can make playable DVDs and Blu-ray without DVDStudioPro, if all I need are screeners.
• I can deliver HD files playable on computers, tablets, smartphones, that can be viewed on the device or sent to an HDTV in HD.
• I can post HD to the web for that can be used in Flash, Quicktime, Silverlight, WMP12 with a single H.264 .mp4.
• I can FTP the file to the client.
• Heck I can even burn the HD file to an optical disk (DVD or Blu-ray) depending on the size that the client can use as they wish, often in better quality than the heavily compressed MPEG2 of DVD-Video. So one can certainly still have a disc to hand to people where internet connectivity is a problem.So what it comes down to is DVD menu interactivity as far as my anecdotal experience is concerned. If that’s a must then, by all means, authored DVDs are important. Personally, anecdotally, I’m finding that interactivity is not a priority with most of my clients. If they just want to do is view the primary file, usually in HD, the other various methods serve them better.”
But you know what isn’t anecdotal? Authoring DVD’s with menus is a revenue stream (for me). Just another thing you can’t do with X. And then those DVD’s become an additional revenue stream when I run the printing, dupes and packaging.
Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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[Jamie Franklin] “This product blows.
The more I use it, the more it becomes obsolete and FC7 is looking like the greatest editor ever made…
To take such an enormously helpful tool and turn it into a smudged, self indulgent, paper thin facsimile that rips apart the second you touch it is a failure of epic proportions. Lucas didn’t even ruin Star Wars this bad with his prequels…”
Nice one.
Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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[Rainer Wirth] “We produce very little DVDs any longer.”
Who is this “we”?
I do them on every job. Seen plenty of posts from others saying the same thing. Your experience is anecdotal, at best.Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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This pretty much echos an experience I just had with a heavy hitter Producer.
In order to make things simple for the final cut x glee club and a bit more interesting, just select a number from this list in your response.
If you want to get creative, string together several numbers, or use a combination to add up a number not on the list, and we will guess what numbers you picked.
Please no binaries, I haven’t had my coffee yet and it’s too early for that heavy math.1. The Smoke op doesn’t know what he is talking about.
2. The Smoke op is stuck in the 90’s, with a 90’s workflow.
3. The Smoke op is just a hater.
4. The Smoke op is just a snob, or elitist.
5. Final Cut X is a work in progress, and pretty soon it will be so kick ass that guys like Cameron will be able to movies like Avatar with X and a stereo GoPro.
6. Move on if you don’t like X, and it doesn’t work for you. Shouldn’t this be posted in the Smoke forum?
7. All of the above.
Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?
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[MIke Guidotti] “I think it is OK for people to knock or praise a product that they have used and know. On the other hand I think it is bad for people to spread rumors either for or against something when they have no actual knowledge of it. When people speak for Apple (as if they worked for them) saying that Apple will or will not be adding features in the future it really does not help anyone since this is pure speculation on their part”
Speculation and rumors are two completely different things.
Prior to the NAB supermeet there were a lot of posts by people talking about how great and glorious the new version of FCP will be. And this was before the apple take-over of the supermeet was announced. All that talk would be your rumors.
Now that the supermeet demo has happened, and there are published specs, and software to actually try (if you want to) anything said about why this or that was done by apple, is speculation.
Humans work on speculation. Speculation is the mechanism that lets us learn from others mistakes. Most of us know not to do the things we see in movies like “Jackass”. We don’t need to actually get punched in the nuts by a midget, or ride a bike off a roof into pool full of jello, to know this is a good way to get injured. Common sense tell us these are dumb things to do, and we don’t need personal experience to know that. Using those same skills, it is not necessary to work for apple to accurately speculate on the target market for X. We can see the release features in X (or the lack thereof), the unannounced withdrawal of FCS3, the lack of a hands on demo, or Q&A at NAB (where you had a captive audience made up almost entirely of the inner core of the profession), coupled with apple’s handling of Shake and that is plenty of information to form a speculative opinion about X, and the X demographic.
Going back to rumors. Saying that this or that will be added in the future, is a rumor, not speculation. Because if these features were intended to be in the product, they would have been there from the get-go. All the decompiled code, and hearsay in the world is not enough evidence to contradict apples actions, which can be seen and judged by all. It is this type of wishful thinking that keeps the ‘three card monte’ guys, in business. There is always a percentage of people that ignore what can be seen and judged, in favor of fantasy that goes against common sense.Scott Sheriff
Director
https://www.sstdigitalmedia.com“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” —Red Adair
Where were you on 6/21?