The Avid 3D program doesn’t boast to be anything more than what it is. Most editors don’t need a robust 3D app but at times would like to bring a bit of 3D to their work. At least this is how the Avid rep tried to explain it to me.
Nevertheless, Avid is looking pretty weak next to the suite presented by Apple. I am an XPro user on the Mac. No support or R&D. With all the Studio rumor mongering, I was hoping for Avid to come out with a Studio product for the Mac. What I really wanted was a carbon AXP and good integration with Pro Tools. No dice…