[Ryan Schultz]

[Todd Terry] “”Qu”

Thanks a lot for the tips Todd! Exactly what I was looking for. It was one of those things that I noticed a little bit in the viewfinder during the shoot, and figured it would be worse once it hit the bigger screen, but I didn’t really know how to go about fixing it without completely losing the hair light.

Thanks again,
Ryan

ryangschultz.com
SUNY Oswego (Broadcasting & Graphic Design)
Panasonic AG-AF100
MacBook Pro (Snow Leopard) 2.66Ghz, 4GB RAM

[Ryan Schultz]

Wow, thank you so much for taking the time for this constructive criticism, I do agree and have thought about a lot of the things you said, but you went above and beyond. You made a lot of really great points, and I was upset that through my shooting I couldn’t get the message across for a lot of the shots. They just didn’t read well at all so the majority got cut. I definitely was not up to my regular standard.

We ran into a lot of problems that inhibited what I could do. For example, none of their products were in bloom, that flower b-roll was actually animated pictures from last year. So we were limited with what we could use at the end, the flower you saw was the biggest and best unfortunately. Then, there was an over the shoulder of the flower in the flower pot, but that got cut for time constraints because they wanted all the flowers added, so that didn’t read, like you said.

All your suggestions are excellent though, I really wish I was able to go back and do it again, like you said. The idea about writing notes is an awesome one and would have read really well. Thanks for all the input.

Also, I decided not to continue working with them, it was very very difficult juggling this commercial and school at the same time, and now finals are coming up and I’ll be working on a bigger project very soon when summer hits. But that idea you had is a great one, with the neighbors competing. I want to make it just thinking about it, haha. Maybe in time, but thank you again for all your help. I really appreciate all your input and your great ideas.

ryangschultz.com
SUNY Oswego (Broadcasting & Graphic Design)
Sony HDR-AX2000
MacBook Pro (Snow Leopard) 2.66Ghz, 4GB RAM

[Ryan Schultz]

Well the commercial is done. It was a very difficult process, my clients were very, very difficult to deal with unfortunately. So they basically ended up molding the commercial, but it was a great learning experience. here it is: https://vimeo.com/22356870

ryangschultz.com
SUNY Oswego (Broadcasting & Graphic Design)
Sony HDR-AX2000
MacBook Pro (Snow Leopard) 2.66Ghz, 4GB RAM

[Ryan Schultz]

Wow Todd,

Thank you so much for that bit of information. I understand exactly what you’re saying. Unfortunately I am a double major in broadcasting and graphics design at SUNY Oswego, where they don’t teach real world knowledge such as that. I know that I have a lot to learn and I’m willing to dedicate a lifetime because this is what I love doing.

And Mark, thank you for your comments as well, those are both good analogies I will be able to use with future clients.

I drafted a treatment of somewhat of a combination of the ideas offered and my contact between the company and myself loved it, and the company has also signed off on it. There will be some tweaks before production, but I will definitely post it when I am done. I hope that my skills will be sufficient to produce an effective and quality video.

ryangschultz.com
SUNY Oswego (Broadcasting & Graphic Design)
Sony HDR-AX2000
MacBook Pro (Snow Leopard) 2.66Ghz, 4GB RAM

[Ryan Schultz]

Sorry I posted them at the same time because I wasn’t sure where I would get the most appropriate response. I will not do this in the future.

ryangschultz.com
SUNY Oswego (Broadcasting & Graphic Design)
Sony HDR-AX2000
MacBook Pro (Snow Leopard) 2.66Ghz, 4GB RAM

[Ryan Schultz]

Oops sorry I meant Mark. But Walter thank you also! Haha

ryangschultz.com
SUNY Oswego (Broadcasting & Graphic Design)
Sony HDR-AX2000
MacBook Pro (Snow Leopard) 2.66Ghz, 4GB RAM

[Ryan Schultz]

Well thank you for your help Walter, I appreciate you responses.

ryangschultz.com
SUNY Oswego (Broadcasting & Graphic Design)
Sony HDR-AX2000
MacBook Pro (Snow Leopard) 2.66Ghz, 4GB RAM

[Ryan Schultz]

I really like all these ideas. But wouldn’t the idea of a husband finding like flower petals in his bed and a flower in the toothbrush holder, etc, be more visual and more easily understood than greene thumbprints? I’m trying to think how you could make large green thumbprints really stand out on all these objects when it could be as simple as a flower in a toothbrush holder or flower petals in bed?

Let me know, my brain is already storming with script ideas for both these concepts haha.

ryangschultz.com
SUNY Oswego (Broadcasting & Graphic Design)
Sony HDR-AX2000
MacBook Pro (Snow Leopard) 2.66Ghz, 4GB RAM

[Ryan Schultz]

Hm, I kind of like the first idea. The idea I had is based on a more urgent approach.

The commercial would start with a middle aged man quickly waking up (like popping up in bed) with a surprised expression, as the narrator says “Forget about Mother’s Day?” Then a series of quick cuts follow, seat belt buckling, key turning in the ignition, then a car pulling up to Nanticoke Gardens. Then the narrator would continue by speaking of all the wonderful things Nanticoke Gardens has to offer while video is playing of their merchandise and employees helping the man choose something. Then at the end, a door would open revealing the man’s aged mother with a big smile on her face followed by a graphic with information about dates and times open, find us on facebook, etc.

How’s that sound?

ryangschultz.com
SUNY Oswego (Broadcasting & Graphic Design)
Sony HDR-AX2000
MacBook Pro (Snow Leopard) 2.66Ghz, 4GB RAM

[Ryan Schultz]

Oh oops, I just realized you wrote 1080i60 to 1080p60. I’ll try that in compressor.

SUNY Oswego (DM: Broadcasting & Graphic Design)
Sony HDR-AX2000
MacBook Pro (Snow Leopard) 2.66Ghz, 4GB RAM