I have heard others say that the whole “film-look” is the Emperor’s New Clothes, and adds nothing to the production. First of all, I disagree. Even hi-def 30fps looks like videotape, but “24”fps has a professional look to it, in my opinion. In either case, my client wants it 24fps, so this isn’t an aesthetic debate. All professional videocameras have the option to shoot in 24, and FCP certainly allows it, so if anyone has any advice on how to do this without it looking smeary (as I know it can be done), I’d appreciate it.