Robert Morris
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True words of wisdom.
The downside is that when you need feedback, BEFORE the project is complete, hearing nothing or getting repeated e-mails, voice mails, or heaven forbid actual phone conversations, where the client may answer 1 out of 5 questions, is not exactly something I look forward to each time.
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Business rule – NEVER try to educate anyone. You will fail.
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How about the people who answer their phones when they can’t talk, or call you when they can’t talk… being right in the middle of some other task? Still more productive than an e-mail?
Personally, I prefer e-mail when I require a “paper trail” of communication, which has often helped me track back specific feedback on a project. Things in writing are often hard to deny. But that being said, the written language (and verbal language) is infinitely less of a reliable communication tool than body language. So in essence, we’d be better off sitting around staring at each other.
This post was a great read! Bravo.
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No, no, no… according to the client it’s “just a quick question”.
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This may require an entirely new thread… but I ask this is half seriousness… what do you charge to educate a client? I actually have to do this quite often. Usually I just bill based on whatever hourly rate is budgeted for the gig. But sometimes they just expect you to keep educating them even after the project is delivered and done (ex. educating them on how to burn a DVD or zip/unzip files).
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I’ve done this exact thing, and found the client to consider me “anal” and “too business oriented”. Obviously, these were clients who were looking for that “team player” who was willing to be a “creative collaborator”.
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I’m sure someone could make a killing at this untapped market.
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It’s a little TOO easy to understand for a contract, though. Could you give it another pass, and post a few versions for us? 🙂
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Thanks for the link! I didn’t have any time to do a search. But I just read the interview. I know for a fact that shooting on green could have reduced their roto time drastically. But again, that may have been a reflection of not knowing how their final product would look. Hindsight. Nice hi-rez stills in that interview. You can really see the nice cutout paper edges. AE could have saved them a lot of time doing it there instead of in a 3D package, but you wouldn’t have gotten those nice edges and shadowing.
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