This Music Video

[Brian Lynn]

Wow that’s a creative video!

My guess would be a lot of time and patience? lol

I believe it would be possible to do 90% of this video with a printer, a cheap video camera, a still camera. Film your talent doing their moves, print the frames you need for motion, cut them out and then film the whole thing as 10cm tall miniature cutouts…

Or

It looks to me like this could have been filmed and assembled without a green screen… because all the “actors” are cutouts it looks like they could have used white to fit the paper theme.

After you have your video cut out, probably a rotoscope or a even just an angular junk matte.
Looks like they’ve taken the same cut out and layered time after time, offset the time of some of the cutouts, freeze some while other continue, and obviously run them all in 3d space.

You very seldomly see any of the 3d layers straight on its edge so its possible they are just simple flat 3d layers in After Effects. Even when the images fan out, or the camera spins around, and you do see and edge its so fast its hard to tell if there is true thickness to them.

Either way, or neither way, it was a lot of work, but it paid off… unique feel, great look. I like it, thanks for showing me =)

Brian

[Robert Morris]

Yeah, nice execution. I would think greenscreen just because roto-ing that much footage would be a nightmare… and pretty much unnecessary. A simple key to give the cutout, then a stroke to give the white edge. The performers were mostly shot locked off on sticks it seems. Then all the motion graphics were done with 3D cameras and card layers. That’s how I’d do it, at least.

First step is storyboarding, of course.

Fine Art Drawings | Photography | Compositing | VFX | Titles | Keying | 3D

[Christian Hart]

quick googley search turned up the goods:

Interview with Psyop directors Marie Hyon & Marco Spier on Converse “My Drive-Thru”

(full story by the agency who produced the video)

https://www.glossyinc.com/converseqna.html

MacPro Dual 2.66, 2GB Ram, NVIDIA 7300, OSX 10.4.11, FCS2

[Robert Morris]

Thanks for the link! I didn’t have any time to do a search. But I just read the interview. I know for a fact that shooting on green could have reduced their roto time drastically. But again, that may have been a reflection of not knowing how their final product would look. Hindsight. Nice hi-rez stills in that interview. You can really see the nice cutout paper edges. AE could have saved them a lot of time doing it there instead of in a 3D package, but you wouldn’t have gotten those nice edges and shadowing.

Fine Art Drawings | Photography | Compositing | VFX | Titles | Keying | 3D