Richard Herd
Forum Replies Created
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[Jeremy Garchow] “Pr crashes on a SAN, Pr crashes on local storage, on both laptop and desktop in multiple locations. While storage is easy to suspect, it doesn’t seem to be the common culprit as the storage changes, and the software I’m using remains constant.”
When you store local, are you still hooked up to the switch? Basically, I’m blaming Media Browser. It’s always looking at-
and for a network. That’s my hypothesis, free internet advice, as it were. -
[Phillip Seitz] “Have any of you shot interview/product footage with the talent sitting down? Is there a guide for something like this that I missed out there? What could the psychological advantages/disadvantages be in one scenario vs. another? I don’t know, I felt like ranting, but I could just be whining here. What are your thoughts?”
Wow, you stepped into the middle of a political minefield. There are things going on that you don’t know about. People don’t like each other. They aren’t making their sales goals. Who knows!?
Interview product footage with the talent sitting down? Of course. Everyone has. They do it every night on TV.
Is there a guide? Of course not. The single most important thing for me is that the talent is comfortable. Nothing create mediocre quicker than when we use non-professional talent. And I know product managers are good at being product managers and they often think “I can write this script and do the presentation”; then the lights go on and the camera is rolling and it’s a disaster because it’s actually a TALENT to be on camera, so it’s best to hire real professional actors.
Psychological effects…omg. If that’s what people are worried about, I officially call them grinders. I’ve put the camera at belly height and looked up at the talent to make them seem “powerful” and I have had the client complain, “I can see up their nose.” Other times, I place the camera high to emphasize their eyes, and the client has complained “I feel to far away.” And I’ve placed the camera exactly in classical eye height, even measuring it accurately. And client has complained about that too, “It’s too plain.” And we should ask a question “Whose psychology”? The viewer? HEre’s what’s happening: They’re making a video not for their client but for themselves. They want that video to make them feel a certain way. I have seen this scenario more than any other, and it’s normal enough. Make sense? As video creators we make a ton of stuff and our feelings about the end piece is somewhat objective. We’ve made so many we know how it goes. Then, we move on to the next project. Another video. And so on. We can see how there is a separation between the video-itself and the intended audience. I’m not sure the complainer-clients get that. I think these projects are “fun” and “self-aggrandizing.” Normally, they are in their offices with MS Excel, but now for a few days they get to have “fun.” We are good at making sure this video is for them. They are not good at making sure this video is for their clients, the demographic who buys their products. I have seen this happen so much, I think it’s basically inevitable. Just wait if 2 people with differing senses of what-the-video-should-be start offering critique on the final edit. I suggest you stay way out in front of that process. You need to start with font and color scheme. (I’m not kidding.) Send emails about it and make sure you keep folks engaged in the process. Then as you cut the assemble, be sure to send a meeting invite to your suite/office and have them sit there. They might make it the full hour and then leave and you’ll still be there, with huge piles of buy-in for your completed work. EDIT: Also if they can’t make the meeting for the editing, then when they complain (and they’ll complain), you can email back: How come you weren’t at the meeting? Then send another invite. Office Politics.
These videos won’t be seen by many people. Let’s be honest. On aggregate, we hope at best maybe 500 people watch it for 10 seconds, and those are going to be very precise customers already interested in the product.
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[Scott Witthaus] “an issue with focus, consistency and quality control”
This cannot be overstated loudly enough. Just examining the text tools in AE, PP, AI, and PS … hello? Can Adobe institutionalize that already? Please.
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[Robin S. Kurz] “a little facetious hyperbole.”
Fake news!
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[Robin S. Kurz] “So before anyone get themselves in a bunch about how horrible their hardware is, they might actually try using software that isn’t stuck in the 90’s code-wise first? “
I’ve been wondering about that actually.
Isn’t one point of Adobe going Cloud was to shorten their development cycle and get the code out of the 90s?
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Perhaps the irony is escaping you.
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The dilemma I have with Microsoft is Windows itself. I realize millions of people love Windows, and I use it a lot. For me, I can never seem to figure out how the interface is organized. The new round of Windows 10 forcing “updates” is a bit ridiculous. As a rule of thumb and best practice, always reboot your computer an hour or more before you need your computer. Windows is enterprise solution. IT departments across the country manage their “stuff” on that [thing], and what should it be called? A platform? An ecosystem? Windows is that huge. Can we also talk about registry files? .plist seems mo’bettuh. When Apple jumped from 9 to X, for me, that was the deal that broke my love for Windows — having suffered through NT 4.0 for a long time and the nightmare of some really bad iterations like Millenium Edition. They did pretty well with XP. Windows 7 ok, we’re shiny and new, but still, when I have to do real things, the interface was harsh-ish. Windows 10, honestly, broke so much crap in enterprise rollouts that I’m surprise there isn’t more outrage, but mostly I think that gets overlooked because end user don’t worry about that. “Why doesn’t my wifi work anymore on this Surface Book but my iPhone still does?”
“Resist the temptation to upgrade.”
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[Todd Terry] “[Jack Steiner] “what structure should we use to improve acoustics and get rid of the “reverb” ?””
In a perfect sound stage environment for recording audio (very niche here) there are no parallel surfaces, so, since we walk on the ground, the ceiling is tilted, and other “rooms” along the edges are crafted as isolation booths (in non-cube shapes also). These iso-booths are used for vocals, drums, guitar amps, etc.
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Richard Herd
April 4, 2017 at 5:49 pm in reply to: The Mac Pro future. Finally some sense from Apple![Tim Wilson] “using your 2009 tower for something meaningful in 2019”
“ecosystem” is another name for digital hoarding — storage storage storage — the GigE is still fantastic, and it has 2 of ’em–plus a smart little app called Time Machine — all these iPhones backing up, we have 4 at my house, plus 3 macs, plus an iPad — and my kids are only 7 (twins) — iTunes music libraries and other stuff.
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Richard Herd
April 4, 2017 at 5:37 pm in reply to: The Mac Pro future. Finally some sense from Apple!The idea is that modular design is like this idea: https://www.craftcamera.com/