[Jonathan Gould] “The only thing you would have to pay is 20% of the total production price for any referral you receive from your Independent Marketing Executive.”
This part is tongue in cheek: If you want 20% from me, then it would require more than a referral. In fact, I will promote you to producer! You can keep the whole contract value and as much mark up as you can negotiate and simply hire me to do some stuff. Now that’s a sweet deal!
This part is actual: Mark Suszko lays it out pretty well. Corporations are big bureaucracies, so the relationship between the corporate contact and myself is very valuable.
In other words, if you have these relationships established, then you should consider “promoting” yourself to Producer. You can find some detail budgets by googling “aicp bid form” which stands for Association of Independent Commercial Producers.