A career expat, Reuben has worked in Asian media (newspaper/magazines/radio/television/film) for more than twenty years. In 1989 he co-founded The Brainstorm Group, a boutique post-production house offering a range of services for video and audio. Clients include Star TV, FOX International Channels, Cartoon Network, Turner Classic Movies and others too numerous to mention. Fluent in Mandarin Chinese, he is well know throughout the region for his MC performances

A keen bon vivant and wine enthusiast, Reuben is a registered sommelier with the world renowned Court of Master Sommeliers.