Peter Wiley
Forum Replies Created
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You should print this and mail it to Apple.
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[Phil Hoppes] “you first have to be willing to create new markets and be willing, if necessary, to “eat your own” in order to make the next leap in volume sales.”
Of course. My point is that if this is what Apple intend (and you may not be far off the mark) they are going about it in an odd way. At the moment FCP X isn’t being marketed in a way that seems intended to make a market. Apple know how to do this — they did it with FCS/FCP and, ironically, now may be abandoning that market they made while trading on it with the new software.
What they might have done is focus on users rather than the product itself or features. The story might have gone something like this:
“In 2005 YouTube changed the world of video by giving more people than ever before a way to place their work before an audience. As a result of the digital revolution that Apple has helped along with products like iMovie and FCP, today there are more kinds of motion pictures made by more kinds of producers than ever before — from Hollywood to the backwoods. There are more kinds of workflows than ever before. The only thing certain is this revolutionary environment is change. Final Cut X has been designed from the ground up as a scalable, customizable video editing platform to work for you no matter how you work or what you produce.”
Note this about the needs of the people who will use the product. Here FCP X is not the or a revolution, it’s the essential tool for the revolution. Of course it’s not the approach they took. If they had, people might be a little more willing to wait to see what’s really going to happen.
Maybe I would have hired Bob Garfield, former ad critic at AdAge to be the spokesperson for the product vision https://www.vimeo.com/6873200 He’d be great at this.
[Brad Davis] “It’s easy to slap the iMovie on Steriods on it right now but I think it’s a little more complex than that.”
Indeed.
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[Dave LaRonde] “It’s not to late to put FCP 7 product support back on the web site, y’know”
I very much hope that’s what will happen. It would be a very good, fairly low-cost, first step in the way of mending fences with a number of editors and production companies. I’ve seen a petition asking for this. Apple, however, is a lot like the cat described by George Carlin (https://www.youtube.com/watch?v=Nzvm8k5kSjs at 3:00) who won’t accept blame and who, after running into a glass door saunters off as if to say “I meant that I meant that, that’s exactly how I wanted that to look”
A better, albeit un-catlike, step would be an “Open Letter to the Post-Production Community” from a named source at Apple that roadmaps the product in adult language that goes beyond “It’s coming it’s coming” though a NYTimes columnist.
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