[Peter Fitzgerald]

Both Joe & Scott are correct, how long is a lump of string? If you were a fortune 500 and had no script/concept/idea and you hire a “Full Service” production company in New York to could cost $55K+(or a LOT more).

If you were a film school student and wanted to JUST COPY that video, assuming you had the sets, talent, a skilled friend with a DSLR and a second skilled friend with Adobe After Effects, Talent and 1-2 crew (everyone working for free) it could all be done in a week for $200-400 worth of Pizza & beer.

Here is my best guess at answering your question
2 Days script storyboard (1-2 people x 8hrs)
2 Nights Shoot (Talent + 2-3 people x 6hrs) + any gear hire
2-3 Days After Effects (1 person x 16-24hrs)
2-3 Video edit (1 person x 16-24hrs)
+ Most likely
1 Days After adjustments (1 person x 8hrs) OR MORE
1 Video edit adjustments (1 person x 8hrs) OR MORE
+ Producer/Director for 2 weeks
+ Producer/Business overhead (Office/Gear)
+ Sales commission

* No allowances made for real world (extra shooting/edit etc)
** how many times you struggle with the client/script revision cycle
*** ALL OF THE ABOVE SUBJECT TO CLIENT REVISIONS ***
IE I know I signed off on the storyboard but my wife doesn’t
like the colour of his shirt

What that adds up to will depend totally on
– local costs wherever you are,
– what you’re market/client will bear
– and how many of the above tasks you can do yourself

I don’t know if that’s what your after ~ Peter

Peter FitzGerald,

http://www.youtubeforbusiness.tv
Cost effective, creative and engaging video production for small business

[Peter Fitzgerald]

I have worked in a corporate situation like this, The manager is only interested in results, use your own money to buy a cheap wired LAV $20-30, and DIY a few lights. Lighting and sound are the quickest way to improve the production value of a video.

Once you’ve made 2-3 “better” looking videos than your predecessor you dealing from a better position, and can bargin.

The other thought spend a few hours trying to find out (A) if your company’s competitors are doing video, If somehow you meet/strike up a on-line conversion, Ask about your kit, better yet start a topic in a few forums looking for “In-House” to swap ideas & kit lists. If the competitors videos look better, your manager (and those above) may be more motivated to invest.

My 2 cents ~ Peter

Peter FitzGerald,

http://www.youtubeforbusiness.tv
Cost effective, creative and engaging video production for small business