I can certainly relate to your problem.
I work for a university. One of our main clients is the Athletic Department. We produce 30 minute shows for football and basketball, plus recruiting videos and end-of-the-year highlight videos.
The problem is with our other clients. Let’s say our “News” department, for example, wants a video. A new provost will be meeting with honors students at a pizza party. You can imagine how dreadful that would be to watch(much less, edit.) Without fail, they complain that their videos aren’t as “exiting” as the sports videos. I have to hold back spewing profanity when they ask for “MTV Style.”
Too often, flash is used to cover up a lack of content, but I can see where you are trying to go with your material. I think trying to customize your Jumpbacks would help. I am not sure where your footage comes from, but if you work in more comments from the dogs in the field, maybe that would help?
My best friend did a few years working in AFRTS. I respect what you guys do.