Thank you Bob,
It’s really a pity and a lottery. A friend of mine bought the EX1R two weeks ago in Beijing with English menu but when I went to the same store the lady there told me that the lot they have just received it’s only chinese language.
Sony is forcing the non chinese buyers to get the EX1R abroad because here is almost 2000$ cheaper.
thanks and if you ever get to change the language please post it here.