Mick Haensler
Forum Replies Created
-
[Ron Lindeboom] “Please use the Demo Reels forum for that purpose”
Dang!! I must be smokin’ crack (no I don’t work for Flagler) as I didn’t see that forum. The sun came out today which has my brain doing cart wheels. I should probably forget about doing any work and go work on my boat.
Mick Haensler
Higher Ground Media -
My first question when I read this article is why did Wal Mart drop them. I’m sure there’s two sides to that story. I would think any company willing to breach client trust like this more than likely was not on the up and up in the rest of their dealings. The work examples on their web site are pretty top notch, so obviously quality of work was not the issue. I find it hard to believe a company like Wal Mart didn’t have an iron clad agreement as to the rights of the footage. This sounds like a vindictive move on the part of Flagler for being dropped. Since they’re holding out for more money, I doubt they’re doing this for some greater moral purpose. I pose this question to the forum. If faced with the same situation, what would you do?
Mick Haensler
Higher Ground Media -
[Jeff Carpenter] “I guess it really can be different every time. “
That’s my take Jeff. I only know lacrosse, soccer, and field hockey. I don’t do basketball as I’m not familiar enough with the sport and don’t feel like I could do a good job. I try to stick with what I know, that way I can charge a good rate and know I’ve done the player justice.
Mick Haensler
Higher Ground Media -
[Jeff Carpenter] “Generally it’s something like 40% of the playing field at all times,”
I have to disagree here. I’ve done many recruitment and scholarship videos and thus have talked to several coaches about what they look for. First of all, most coaches are bombarded with recruitment videos and most are done poorly and end up getting trashed after the first :30. You have to capture their attention immediately. For lacrosse, most coaches want to see a combination of shots, close ups, mid field, stick work, player interaction etc. We produce short, no more than 3 minute productions. We hit ’em hard in the beginning with a fast 1 minute montage set to a hard hitting soundtrack. We follow that up with a short player interview and a coach interview. And finally a stats page and a contact page including coach contact info if he/she is OK with that. We charge a premium and have a very good success rate.
No offense to the original poster, but the thread title tells me you are not an experienced videographer. I don’t know anyone with experience who refers to their craft as “videoing”. Secondly you refer to the remote control rig as a “remote control thing”. Again pointing to your inexperience. Keep in mind, if this is for a scholarship or recruitment, you have the future of a young man or woman in your hands. If you don’t have experience doing this sort of thing, you can do more harm than good. Using a remote rig for this type of shooting is shear suicide. Most remote camera units, unless they are very expensive, cannot react fast enough to catch the action of a sport like lacrosse. Maybe curling, but not lacrosse.
Mick Haensler
Higher Ground Media -
[alec gitelman] “So, since you own both, maybe you’ll know the answer about mixing. I work in FCP 6 primarily. Does it matter if B camera is a Sony? I’d imagine it mixing better than another manufacturer’s camera but maybe since they’re two different lines it makes no difference? Does it even work at all?
“Great question!! Oh and sorry for assuming you are a newbie.
Camera manufacturer shouldn’t make a difference in mixing formats at all. It’s more a question of mixing codecs IMO. I’ve never mixed EX footage with Z1, but I’ve got a little time this week and I’ll try and do some experimenting. Kinda need to do that anyhow as I have a project coming up that will require this.
Since your not a newb than I would definitely suggest the EX for what you’re going to be doing. You’ll be stunned by the imagery. You might try posting this question on the XDCAM forum too, lotta guys with more smarts than me.
Mick Haensler
Higher Ground Media -
[Timothy J. Allen] “But isn’t that also true about other businesses? For example, I can build great spots for a local restaurant that will bring people in, but if the restaurant serves lousy food, or have a dirty kitchen, people won’t come back. They will tell their friends not to go there – and personal stories from trusted personal friends ALWAYS carries more weight than any video ever could.”
You got it. And you just hit the most important marketing tool any church has, word of mouth. If people’s lives are being changed, if you feel a sense of genuineness and warmth when you walk in, if the sermon deals with real issues delivered in an honest fashion, if the worship is heartfelt, than word will spread. People will come, and you can use all that money you would have spent on marketing doing good works.
One thing I forgot to mention, I’m not a proponent of churches marketing themselves in the traditional sense. It’s just to much talk. If you have to convince people how spiritual you are through your words(marketing), your probably not all that spiritual. St. Francis said it best…”At all times preach the gospel, and when all else fails, use words”.
I cant’ tell you how many times I have started a post here at The Cow that once I read it, I erased it. It just didn’t need to be said. I stated the biggest marketing tool churches have is word of mouth, the second biggest sits on either side of their heads….ears.
Marketing by it’s very nature is manipulation. I think we’ve seen enough of that in the church already. Once Christians learn how to keep quiet for a moment and listen to people’s needs, the church will go a long way to filling seats on Sunday.
Mick Haensler
Higher Ground Media -
I own both and would have to advise against either as an event camera. The Z1 is not very good in low light and the expense of the SxS cards for the EX would make it cost prohibitive for someone just starting out charging newbie prices. 4 hours of storage will add $3000 to the price of the camera. Also, to get great images on the EX, extensive knowledge of Picture Profile settings is essential. Not something I would recommend for a beginner. Save yourself a lot of dough and headaches and get a couple VX’s or PD’s. You can buy 3 VX’s for the price of one EX and will be able to produce very acceptable images for the event market.
Mick Haensler
Higher Ground Media -
[Lisa Koza] “she got all whiney hiney”
This phrase should never be uddered on The Cow again….ever….under any circumstance.
Mick Haensler
Higher Ground Media -
[Mark Suszko] “Not much to add this time”
Does not compute…..
Seriously, this is all good stuff here. Fortunately I have not been in this situation. If I ever do, I will have learned from your experience. Thanks for sharing openly and honestly.
Mick Haensler
Higher Ground Media -
Oh Boy!!! What a “Can O’ Worms” this one is. I’ve not been posting much as business is booming and I simply don’t have the time to join in the fracus as much as I would like. But on this one I can’t resist. Over the last ten years I have been involved in many aspects of church ministry and production. From producing a double length live worship CD to filming a mission trip in Guatemala for a full length documentary, and all aspects in between. I have seen everything from tasteful and effective use of media to the ridiculous and down right offensive. What I’m about to say is my opinion and my opinion only and should be taken as such. It is not meant to offend but to get people thinking and talking
Christianity or any other religion for that matter, is not a product. To treat it as such I think does a great disservice and usually comes across as disingenuous and self serving. Case in point, Atom’s website. All flash with no substance. Church and ministry however is a different matter. The church as a functioning body is indeed a marketable product and must be marketed to keep the chairs filled and the collection baskets full. Churches have bills to pay and salaries to fulfill just like any other business. The church is not in the business of selling the belief system and faith of Christianity but more so their own take on it. There are so many different angles now that to differentiate yourself from the church down the street, marketing is a must. This used to not be the case. Before this country became a Post Christian society, the choices were few, and you pretty much new what you were getting before you walked in the door. Interesting that more people went to church(ratio wise) when there were fewer choices. Marketing efforts were minimal as they were unnecessary. Not the case today.
If we take a look at the current state of Christian media it’s no wonder people are disillusioned and confused. With the exception of a few, they are wrought with scandal, greed and hypocrisy. Most are nothing more than a money making machine set up very skillfully to line their pockets with offerings from the gullible and uneducated. So what to do?
Without throwing the baby out with the bath water, I think every church and every ministry needs to look at The Source….Jesus. If the message you are marketing is not focused on the words and deeds of Christ and developing a relationship with Him, you might as well hang it up. Content is king. And PLEASE…..stop using the word “relevant”, it is subjective and means nothing. Stop placating to what you think people want in a church. Be who you are, and if people don’t like it, then there are a thousand other doors to walk into on Sunday. I left a church last year that had a very savvy and sophisticated marketing campaign that included billboards, TV, radio and print. Every Sunday a host of new faces would show up, and the next Sunday, more new faces. The marketing campaign was very affective at bringing people in. But they didn’t come back. Why? I don’t know. Maybe the church across the street had better coffee. Maybe the music was better over there. Or maybe the Pastor went out on a limb on talked about Jesus that Sunday. And maybe the congregation was genuine and real. Maybe, just maybe…they were honest and humble and acted out there faith instead of just talking about it. Bottom line, you can market all you want, have great commercials, broadcast your service on Sunday morning, have great graphics and such during the service. All will be for nothing without honesty, transparency and substance.
Atom, you seem like a nice guy. And you certainly look the part with that suit. But I don’t feel like you are an expert any more than I am. Your site comes across as self serving and self centered. Although your home page has very little text, “Atom Mccree” appears 8 times, 5 times on the About Us(me) page, 5 times on the Services page, and 3 times on the Contact page. You also talk about yourself in the third person which really creeps me out. I’m sorry dude, I would definitely rethink your motivation on this one. What you say you want to do and what your site communicates are 2 different things. Kinda like a lot of churches I’ve been to.
Mick Haensler
Higher Ground Media