I just got a Maverick (also a Foton & Machsix) a month ago and I am very happy with it so far. The build quality is really outstanding. For the most part the BBS and Cineo lights look the same. But I believe that the Cineo light is slightly better designed.
I went with Cineo because they seem to be the most transparent with their fixtures. Also before ordering I emailed Cineo and asked a few questions and Tom replied with a very knowledgeable response. After purchasing the lights from a 3rd party retailer, Tom emailed me back (out of the blue) and asked how I was getting along with the lights. He was able to help me out with a few additional requests (cases and softboxes). This is service that is rarely available these days.