I think the subject title is backwards. Should be: “Another Network Give Up On Apple” – I don’t believe it bothers Apple one bit that these shorts are now being edited on something other than Final Cut. One quick look in the iTunes store has a lot of SNL content for sale to the masses for a 30% equity stake. And while these stories may influence others to move from Final Cut – if I was offered either 30% of the content on iTunes being offered regardless of NLE system being used, or all the revenue from Final Cut Pro sales, I would go for the former.
I have always felt that once Apple got into distribution, its interested in FCP started to wane. And now it allows them to go for volume sales with FCPx on their own time and schedule, and are still making more revenue than ever with that compared to FCP7 with a lot less of the service and support expected by the higher end pro markets.
There are various blogs on number of app sales to make the top 10 lists on iTunes – most of them have at or more than 10,000 per day. And while actual total number of FCP customers over a 10 year span is hotly debated, assuming ~2.5M renewing customers, brings sales to ~685 per day average.
Now my numbers and perhaps math may all be wrong, but even if they are someone right – Apple did the right thing for the business they want to be in (making a lot of money).
Michael