For our situation, I think that response may be a little hard core! They are a fantastic client and this is the only time in 3 years that I have had something to complain about.
I guess what I am really asking is what should I be doing at the quoting stage – if the ad is going to be shown internationally, how do you quote usage rights? Is there an industry standard, or do you just come to an agreement with your client on a per case basis?
Ignorance is a poor defence, so I am just trying to make sure I don’t get into this situation again.
Thanks!
Mia