[Matt Smith]

I have been doing search engine optimization for the last few years and have had some great success with a wide variety of keywords. I believe that for most companies having a web presence will be vital to your success in the future. Every day more and more people are getting online to research companies and products, will that person researching your services see your company or will they see your competitor? Either way you can not afford to miss out on a client because you don’t want to do anything online. Forrester (research company) said that seo spending is set to increase 2x in the next 4 years. I mainly say this because seo and the web are not going anywhere and if you do not have a web presence you will miss out in the next few years.

Here is a brief overview and guide to the SEO process
First thing is first you need to decide on a few “keywords” for your overall seo project. This keyword selection is the most important step in the whole seo process. You will build your entire search engine optimization efforts based on this specific keyword so choose a good one. A keyword is simply what someone might type into Google’s search engine to find your company. So think hard about this, if you were looking for your company and the services you offered what would you search for? Once you have thought of a good keyword go ahead and type it into Google and you will get a good look at the competition. If you see some of your competitors there than you know you found the right keyword. If not that is ok too, many small business don’t use online marketing yet (actually 55% of small businesses don’t have a web site). Anyways now that you have a keyword you have to do some keyword research. You are going to go to https://adwords.google.com/select/KeywordToolExternal?defaultView=2
from there type in the keywords you think are good. This little web app will tell you approximately how many searches that keyword gets per month. If the keyword you selected gets 10-2000 hits per month you will have a lot less competition from seo’s. Thus making it a good keyword for you to optimize for.

Now that you have a keyword selected you will begin the seo process for that specific keyword or set of keywords. When performing seo you will only work on a couple keywords at a time or Google may think you are up to no good. You want your seo efforts to look as natural as possible. You now need to begin whats called the backlink building process. This is simply getting other websites on the internet to link to your webpage with the keyword you chose as the anchor text. For instance on many popular forums they allow you to create a link in your signature. You could create a link to your website in your signature, thus creating your first backlink. As you create more and more backlinks through forums, article writing, directories and more you will raise your web site in the search engine results page (SERPS).

Google Adwords

Google adwords can be a great way to test a keyword right away without actually performing any seo. To determine how much a keyword will cost to advertise with simply use that tool handy link on this page. That keyword checker will also tell you the approximate ppc cost of a specific keyword. All you need to do then is set up a adwords account and write a ad and you can begin advertising. I can provide you with a lot more detail and information if you would like. Message me.

I am sorry this does not cover all aspects of seo but I am happy to write a longer article or post if someone wants to learn. Or message me and I will help in any way possible.

[Matt Smith]

Yes building a WordPress page will be far easier then anything you could ever do in Dreamweaver. While Dreamweaver is a great program for making static page with html coding a blogging platform is the best thing you could do for your business.

I made a short post a day ago about some great WordPress templates and reasons why you should install WordPress. Check it out and as always let me know if you have any questions. I would be more then happy to answer any WordPress install questions or help you out in any way.

https://forums.creativecow.net/readpost/17/866820

[Matt Smith]

Have you ever thought about using pay per click advertising? With PPC adverts you are able to target specific regions of the World. I think that this would be a great route for you and your company if you are trying to advertise to a specific clientele. If you want to know more just ask and I will be happy to answer any questions at all.

[Matt Smith]

With meta tags in mind it does not hurt to leave them. Therefore it would be in my opinion to put them in just in case. Lets be honest how much effort does it actually take to add them?