[Mary Walsh]

I think we’re going to have to come up with better vocabulary for this than just “AI” – AI covers everything from magic masks and noise reduction to the kind of stuff Bob is talking about, completely generated products.

I love AI when it takes the tedium out of sound editing or motion graphics. I despise it when it takes over search engines and provides erroneous answers. And I despair that clients won’t understand the difference between art and craft made by people and the same stuff copied by machines trained on it.