I believe you can show up “for free”, one time, but don’t expect that they are going to clear the floor, dim the lights, and let you hit them with a 20-minute powerpoint show about your business. That’s reserved for paying members. If they let you introduce yourself, keep it really short, about 30 seconds or less, who you are and what you do, and maybe something tp personalize yourself or put yourself in context with the community. Something like “…and I’ve been a resident here for x years, and do (charity activity) while I’ve been building my video business. I’ll be around afterwards if anybosy has questions or problems I could help with”.
You can use the time before and after the formal meeting to mix and mingle, hand out biz cards, etc. I would be low-key about it, and wear a small name tag with your business name on it. Be sure to go around and meet and learn something about at least five people there. Try to make a comment about their business if you’ve patronized them, to show then you really have been there “I noticed you just re-did your parking lot last week, does that cut down on your customers when you have to do that?” “One of the things I like about your restaurant is you don’t have TV’s blaring all over the place, makes it a nice quiet getaway from the outside world”. Anything to get them talking about themselves and what they do.
Ideally, You should ask more questions than the people that talk to you. It’s very possible that some of the business owners will ask you some video or commercial-related questions just because you’re standing there in front of them. They may be thinking casually about advertising and usually they don’t know how to go about it, or have been bum-rushed by the local cable and radio ad salesmen. They might be looking for alternative views. They might fish to see what you say about the ads they are running now. (Do you know if they are advertising right now, and who’s doing them?) Be very careful to be diplomatic about such conversations, it’s always better to ask them additional pointed questions than to make judgements and pronouncements without all the background.
Resist the impulse to make the big sales pitch for yourself at that moment. Concentrate on building some identification and trust first. Offer free advice where you can and when it’s asked for. Show you know your stuff, be a resource.
IMPORTANT: For God’s sake don’t quote prices or rates, besides poor etiquette it’s the wrong place to do that without complete information, and you are guaranteed to have lowballed yourself or overpriced yourself to the guy. If pressed, explain how many variables there are to bidding a video job. People seem to understand the car or house metaphor: two cars, two houses, two prices – one is sky-high, the other is cheap. Both cars get you across town in about the same amount of time. Both homes keep the rain off your head. So, where are the differences and what are they worth? Explain that those details and features and extra performance are what you need to work out in a sit-down meeting before you can offer a figure. Explain that anybody that offers a cookie-cutter flat-rate solution in video is either naieve or a hustler.
Keep in mind some ideas for types of business-related projects. They might not all be just ideas for TV commercials. They might be training or marketing videos, documentation of, say, how a new building is constructed to exceed code, that might be used later as part of marketing to tenants.