My final answer still comes down to this: the ONLY way to avoid losing out to piracy on these small gigs, is to pre-sell with a minimum number of orders, and make the parents be the order takers and enforcers. If you don’t get the minimum number of orders to make your profit, you don’t release, or, if you’re really drastically hard-core, you don’t record it. You get paid in advance for fifty orders, and any extra dubs after that, charge whatever the market will bear, but it isn’t likely to be much, because dishonest and cheapskate parents in the group will share between each other or post to the web anyway. You don’t want to have to make a career out of watching the net and issuing take-down notices, do you?
There * is * a way to pirate-proof a product of this sort… by giving it away, thus taking away the pirate’s financial incentive, but promoting the wider sharing of the content, beyond your original market space. How do you do that? You find an underwriter or sponsor for the program, get your production fees and profit up-front, then release the media for free, but branded with the underwriter’s advertising. Which also lets you up-sell your ad production services, making the commercials that are inserted into the thing.
A few possible underwriters for a high school show:
soft drink bottlers
grocery store chains
sporting goods store
Franchise restaurants
Car dealership
Youth clothing store/formalwear store
Department store
US armed forces recruiting
local bank or credit union
Dental clinic
Sports rehab clinic
Music (instrument) store
Local water or theme park
Local movie theatre chain
Realtor
Yes, that’s more legwork for you to set up. But you get paid off the top. Guaranteed.