I think Apple needs to go considerably further.
Problem Apple is facing is loss of trust. They’ve ticked off my clients who have spent thousands on MacPros. Those clients just crossed “FCP upgrades” from their budgets. They’ve ticked off a lot of editors for misleading us as to the capabilities of FCP X. I feel like I’ve been Faux Newsed.
Marketing will tell you, it is much easier to get a new customer than it is to regain an unhappy one. Right now I am an unhappy one.
so….
Abject apology from Steve Jobs himself for the misleading marketing campaign and what I consider lies buy omission during their presentations previous to the release of FCP X. Acknowledge the fact that essentially FCP X is NOT facility ready. Single users are probably okay to some extent as long as they don’t mind popping 10 layers on their timeline to do an old fashioned NLE multi-cam edit.
Take SS3 of of EOL, sell it again, support it fully, even if it means adding a few more capabilities in a 7.5 version. For free.
Fire anyone who thought that leaving out multi cam for the initial release was a good idea and that EDL’s were too old fashioned.
Better yet, get them a Windows ME computer and force them to use it for the next 2 years. Okay the last sentence tongue in cheek but Apple will have to quickly bend over backwards to regain some of the lost trust. I know some people complain about Avid but if you look back at the past 10 years, most films and episodic TV shows are still cut in Avid. On the other side, Adobe CS 5.5 has a great price point because you can put it on a much cheaper high performance PC. Plus it is starting to get beautifully integrated between Premiere and AE and Photoshop , etc.