Marcus Moore
Forum Replies Created
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If Criag is right, and Apple sees the average lifetime on a tower being 5-6 years in a post house- then maybe they are keen to have as few people possible motivated to buy in now, just (relatively speaking) before they release their new product in this space.
Maybe the math works out better that they figure that fewer people will jump ship to a PC platform vs those who will wait it out now that we know something is coming. Who knows.
But outside of FCPX improvements themselves, there’s little I’m more keen on seeing than what Apple is going to bring to the table here. Maybe Apple can still surprise us, or maybe not and it will be a misstep. I see about 50/50 odds at this point.
Regardless, whatever it is, coupled with wherever FCPX is at when it’s released, will be the definitive word on where Apple’s philosophies lay in Video Production. Those who are waiting, hopefully or skeptically, can see the full picture and make a decision (if they haven’t already).
It will be interesting one way or the other.
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I’m going to disagree. If you strip out expansion and performance enhancements, then a high-end iMac is already serving that market. Those are the differentiating factors. And as much as I think Apple would like, they can’t address those outbound via Thunderbolt yet.
Regarding USB3- It seems to be Apple’s modus operandi that they want support on the board. They waited until USB3 was integrated into the IveyBridge processors to include them on their laptops this year (while PCs had them since last year), and I think the same will be true with the Xeons. I have no idea what they’re rational is, or in what way it’s advantageous, but that seems to be their pattern.
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That’s the thing. I’m not sure whether they would have taken more or less heat on the MacPro if they’d updated this year without USB3 and TB support. I’m sure there are people who would have been happy for the processor upgrade since they’re using other forms of external storage. But is that the majority of MacPro users?
No update this year with a known more substantial update next year.
Update this year without USB3 and Thunderbolt.
Which is the more “Epic Fail?”
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Until I see the FCPX What’s New page change from “New Features Coming Later This Year”, I’m not not giving the “Next Year” talk any credence. They gave themselves a broad enough target to aim for…
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I would, but unfortunately in the 7 years I’ve been on my own I’ve never needed to advertise. 😉
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You wouldn’t believe how much money I made this year in the toilet. The most in my 20 year career.
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I don’t think FCPX users utilize tech support the same way that someone who’s having problems with an iPhone do. I think we go to message boards and support forums to get answers.
It may be a big deal to US, but I just don’t see and Apple having to worry about and FCPX update impacting their consumer-facing holiday plans. There’s no competition for marketing space, and no impact on them technically that I could see that would make them push it out beyond their pre-announced schedule.
I guess we’ll see soon enough.
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Go into your FCPX preferences. In the playback options, if you’re working with original or optimized media, you have the option for “Better Performance” or “High Quality”. You want the latter.
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So you’re thinking that Apple is worried that it’s servers won’t be able to handle the appStore traffic from the release of 10.0.6 AND the influx of new device traffic from the iPad mini?
I think you might be overestimating the number of FCPX users relative to other apps. I guarantee you there are WAY more people downloading any popular game (which can be relative in size to the average FCPX update) on any given day than will download 10.0.6 on it’s release. And that’s not an inditement of FCPX’s popularity, just a relative size of the market.
And from a optics perspective, Apple no longer needs to worry about juggling which hardware/software product gets apple.com’s splash page for maximum visibility. Software has been offloaded to the appStore, where many products from different categories can get equal billing.
I agree with you about a dead zone around the holidays, specifically after the US Thanksgiving. That’s why I maintain we’ll see something in the next 6 weeks. But I think the reason they gave out the “2012” time frame was to give them enough leeway to release when they were ready. Which probably means they had a predetermined launch window. So I’m betting against them falling into next year. let’s remember how pessimistic people were about 10.0.3 update’s “Early 2012”. Some equated that to be as far into the year as NAB. But on Jan31st there it was.
So based on how aggressive they’ve been with updates, that more likely means that this is just a Big (capital B) update for the software rings true. I don’t think it will be 10.1, but certainly going a long way towards closing of the gaps on this iteration of the product.
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Apple’s last pre-announcemet of features for 10.0.3 was equally vague… “Early 2012”. Everyone presumed that would mean Mar-Apr. But we got it Jan31st.