I personally feel that letting an employee know that you understand he/she may not agree with the message that the project conveys, AND that you completely respect their opinion and their right to have an opinion, most quality employees would be satisfied. The human element, in my experience, is what employees really need. In other words, knowing that you care about them, and respect them, is what they really want. This is how I feel as a production house owner, and also as someone considering the employee’s perspective in this scenario.
Having said that, I don’t feel that they should be able to refuse to work on the project. If you are able to juggle your staff in a way that puts someone else on the project, great. That would be very fair on your part. But you can’t change your entire operation for something like this, partly because that doesn’t make business sense (and I’m assuming you aren’t forcing your views on them, so they shouldn’t expect to force their views on your company), and also because it sets a precedent that you may have to adhere to in the future.
Kevin
CVWmedia
Norman, OK