HI Josh,
From photoshop, I export the text as a PSD file, with a layer devoted to each company represented on the video. I first make the file 960×540, then resize it to 720×480, RGB, 72 dpi.
In FCP, the sequence is 720×480 NTSC (3:2)
Compression: DVCPRO50 NTSC
Frame Rate: 29.97
Kathryn