Joseph W. bourke
Forum Replies Created
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The real explosion happened in 1985, when Apple introduced the LaserWriter printer, then shortly thereafter, Aldus introduced PageMaker, which became the industry standard, and is InDesign’s grandfather, so to speak.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
That’s great, Walter – I hadn’t seen it before. All the hoopla about what’s pro, what’s not pro, etc. which we’ve seen here makes me think of what it was like when desktop publishing for the masses first became a reality – 36 fonts, and all were used on one page! Everyone became a designer, just like every cub scout with a T2i and FCPX these days hangs out a “Cinematographer” shingle.
But the beauty of the desktop publishing revolution was that people could then afford the price of admission – and some had talent, or developed it. The cheapening of technology always ends up for the better at some point. Those who are willing to put in their 100,000 hours will rise to the top, spawning a new generation of people who will say, “Wow…if I had that software, I could make a feature film too.”
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
Andrew –
Once again we’re back to what I’ve been hoping for for years – a big sticker required on the side of all creative software saying “TALENT NOT INCLUDED!”.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
Apparently the blazing speed of Thunderbolt is achieved through the use of Gennum transceiver chips, which essentially means there’s a mini-computer on each end of the cable. And since the specs on the chip haven’t been released, the cables will only be available through Apple:
https://arstechnica.com/apple/news/2011/06/why-apples-2m-thunderbolt-cable-costs-a-whopping-50.ars
This could be the harbinger of some of the same problems inherent with Firewire as it began to be adopted. Many manufacturers went with USB, since there was no licensing needed from Apple.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
Could this be a problem? Devices are beginning to proliferate, but apparently not the cables. And, of course, since the cables are currently going for about 50 bucks, guess what’s not included with many of the devices?
https://www.zdnet.com/blog/apple/backroom-only-for-thunderbolt-cables/12665
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
My thoughts on AVID, which are only based on my experience, and the knowledge of how our company (Hearst Television, Inc.) was dealt with by AVID, are that AVID, through their long-running attitude toward the customer, soured the market in a big way.
When the company (28 television stations nation-wide) bought into AVID, they were told all sorts of half truths about how the technology would work in a broadcast situation; that the SD Newscutter systems were perfectly fine for doing commercial production and long-form production, that the SD would shortly be upgradeable via an add-in card to give us HD, and that the Unity system would ensure that if one of the NLEs had a problem, that everything would stay up and running. We quickly realized that the software required an extended (and expensive) period of training (since nothing was remotely intuitive), that the average spot now took about three times longer to cut, and that the Unity system, when there was a crash, would spend sometimes days re-indexing all of the thousands of clips on our system, shutting down all of our edit bays. Add to that that the HD card never transpired, and you can see that, after the honeymoon was over, Hearst quickly started looking around for an alternative – which was Adobe’s Creative Suite.
We had already standardized on Photoshop and After Effects (after being a Combustion and Edit* house for a several years), so it wasn’t much of a reach to add an “experimental” station of CS3. This proved to be AVID’s downfall, since our commercial production workflow quickly ran circles around the AVID, and the Newscutters were quickly relegated to being capture stations. Once our experimental seat proved hugely successful, it wasn’t long before the Hearst corporate engineers started flocking in to see what we were doing. They quickly realized the cost savings they could achieve in 28 stations, and started meeting with Adobe, to make sure that our ENPS and MOS systems could be made functional. Once they saw that Adobe was willing and able to achieve this, they jumped on board. Hearst is now tight with Adobe, and AVID is just a fading smudge in the Hearst workflow history:
https://www.adobe.com/cfusion/showcase/index.cfm?event=casestudydetail&casestudyid=1097986&loc=en_us
I would not be at all surprised if this same experience was common in the industry. AVIDs “we’re the only real NLE” attitude and lack of listening to their customers (which has changed now – but maybe too late) soured the market, especially for the “big iron” products, which were AVIDs financial mainstay. Just my experience – yours may have varied.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
I would suggest you jump on it today – if you buy CS5.5, you’ll get a free CS6 when it ships, plus there’s a 10 percent offer going until April 15:
https://www.adobe.com/products/discount-software-coupons.html
I just bought and upgrade to the Master Collection from CS5 to CS5.5, and it cost me 500 bucks. Then when it ships I’ll get a Christmas present in July (or whenever it ships).
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
I just pulled the trigger on the CS5.5 upgrade to my CS5 Master Collection. It was 10 percent off the list price of $549., so with shipping of the disks the total came to a cool $500.05. This, by the way, gives me a free upgrade to CS6. I love it!
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
Oh, and for those looking at the Production Premium CS6 bundle, here’s what’s coming down the pike there:
https://success.adobe.com/en/na/programs/events/1203_16108_nab.html
And if you upgrade to CS5.5 within the next couple of days, the CS6 upgrade is free, and the upgrade is 10 percent off:
https://www.adobe.com/products/discount-software-coupons.html?promoid=JOPDA
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
And of course an even cooler feature is that if you upgrade to CS5.5 between now and April 15, you get 10 percent off (if the price for the upgrade is over $375 US).
Oh yeah…and CS6 is then a free upgrade if you purchase before May 6, 2012. I’m going to be pulling the trigger on my Master Collection CS5 upgrade today. Whoohoo!
Here are the details:
https://www.adobe.com/products/discount-software-coupons.html?promoid=JOPDA
And no…I don’t work for Adobe in any form, shape, or manner.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com