Lots of good points have been made on this post — helpful, so thanks.
Our clients’ needs and attitude have much to do with this equation as well. Some of our clients come back to Tilt because we make the process easy. Others come back because they like they like the price. Others because they can appreciate the quality of work. And others because the relationship is so strong (that’s always a part of it).
But for all of our clients, I think the ranking of those things is different. The trick, and something we’re still figuring out, is to understand which of these things is most important to each of them.
Recently we proposed a solution for a return client that we truly felt was the absolute best way to communicate their message. But we came to find out they didn’t WANT the best way to communicate their message, they wanted a cheaper and faster solution because they needed to show Management they were “doing something,” and show them quickly. While we were pushing quality of message/work, they wanted only price and short time line.
Jon Hornbacher
Tilt Media