I going for the wiz bang effects approach. My thought is if I can grab there attention and entertain them with eyecandy then give them a list of services I offer as well as my web site address at the end. I want to lead them to my site and measure how many hits I get. I havent launched my site yet and plan to in tandum with the tv spot. I figure if i get a potential client that likes my spot then checks my work online and then calls they will be a pretty well on there way to getting my services.
Another thought is to do 5 different spots for myself and create a buzz locally. Have some off the wall stuff in it and have all of them relate in some way. I figure if i pay x amount on airtime and can make my own spots for cheap mine as well do it! Any thoughts on this?