I have spent the past 15 years in sports television, mostly live and mostly as a producer. With few exceptions most of the advances in sports have come in the packaging of events. We have seen some new perspectives but mostly it has been “where can we add a new sound effect?” It is one of the major reasons I am transitioning out of sports.
My biggest conversation with clients is about 3 things. Story, story, story. Everything else is about how we execute those.