Initially we thought it would be best to place voiceover as our primary track as VO is typically the ‘backbone’ of a spot. This was good until we needed to start shifting SOTS around and changed VO copy per client notes. Then end pages (title treatment and tune in time) started slipping around, final duration changed (because we don’t have visual timeline markers), and all sorts of havoc ensued. The position tool was also creating lots of little micro-gaps in primary that were distracting.
I feel that from a fundamental level the concept of a primary/secondary as a-roll and b-roll is excellent for just about everything except promos, because there’s really no a-roll track to define the primary storyline. Some spots don’t have voice over, some spots don’t have music, some spots don’t have much video – each promo project is different. Basically, everything in promos is B-Roll. Making a consistent system of avoiding the primary for 3 editors to collaborate with was much more difficult when the ‘backbone’ changed every other project.
While we CAN build a promo and wield the power of the primary storyline to great effect, it’s revisions that get us. To make many of these revisions we have to move clips out of the primary into secondaries, which creates issues with connected elements following the move into secondary, etc. As soon as we got the idea that all footage in a spot is b-roll, the use of our frankenstein style of editing in FCPX made sense – and alleviated worries of the ‘how in the heck are we going to make these revisions without destroying everything’ variety.
So we use the primary as a gap clip the length of our project and place markers on it at exactly :20 or :30 in the timeline, depending on the length of our spot. It is in effect a massively oversized marker container.
John Davidson | President / Creative Director | Magic Feather Inc.