John Berpskin
Forum Replies Created
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Avid hasn’t innovated JACK in over 5 years. Hell, MC5 had a huge uproar over being rushed to market/bugs. Be warned if you plan on signing on with Avid – same old same old you ran from before.
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Hence the reason they left FCP 7 intact after install.
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“So why not continue selling FCP Studio for those who still need the “old” workflows, the post houses that haven’t gone bust, the people who edit for film, who need multicam, who need proper audio mixing, work with RED and have invested thousands and thousands of dollars into that platform????”
Because editors are a stubborn lot and rarely embrace change. FCP 7 still exists (in my opinion) on your HD for a reason – they don’t want to fully porting over to FCP X yet. Some of the processes that X will offer will take some time to get used to. So keep using 7 but start getting accustomed with X. As for all the other features mentioned (multicam/film/audio mixing/etc) I have seen NO RELEASE that states will not be implemented or addressed and any talk of it not being implemented at this point id just rumor.
My opinion, again, is that they will be added IN CONJUNCTION with Lion’s release and further Thunderbolt development. With those two factors out there unsubstantiated, I again see this release as nothing more than a stripped down preview of things to come. They’re not saying “this is it” but rather “this is what it’s kinda going to look like.”
As for still selling FCP, why? In their eyes, it’s part of the old way of thinking and a closed chapter. And while i have read countless threads from people about how final cut server/omf/xml/multican/red IS NOT REPRESENTED in this version, I have read NOTHING that states it never will.
Again…my opinion.
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I have read and read and read reactions from posters all over this forum and finally had to register so I could share my two cents. This is the perfect topic to start with. I have a lot of ideas about where Apple is headed (unfounded mind you – just opinion) but here goes –
1 – I think Apple is at the start of something very revolutionary that will carry a new way of thinking/producing on NLE just like they did 10 years ago. The release the other day is a means for you to start thinking/experiencing the shift in approach while still using existing FCP 7 . Only reason i can think of why the two coexist.
2 – I think Apple is AWARE of the fact that large post production houses are among the top 10 dying industries reported earlier this year. (https://abcnews.go.com/Business/top-10-dying-industries-us-include-newspapers-telecom/story?id=13292328) and are looking to the INDIVIDUAL editor for future sales – not the larger post houses.
3 – I DO NOT think they are looking to alienate pros – just evolve them. Those interested in the evolution with grow with the product – those unwilling are given a $300 chance to evaluate and jump ship.
4 – I think apple is aware that tape is dying and that file based is the future.
5 – I think Apple is aware that TV is dying and on demand/online is the future with content upload becoming more and more accepted for broadcast. Hell, vivex accepts uploads now.
6 – I think Apple has taken the steps to start a NEW PLATFORM designed SPECIFICALLY for file-centric based structure (DSLR Cameras, Red, Etc) instead of tape based WITH the ability to import file based. Think about it – no one has created a program from that angle.
7 – I think it is WAY TOO EARLY to say what will be implemented and what will be dropped. No one knows these particulars of the program and it is far too early to speculate. But I do think the current 1.0 version is nothing more than a way to launch the program bare boned and then develop.
Just my opinion.