[John Berpskin]

Ok Stepan…now you’re just being overly dramatic.

[John Berpskin]

Rushed to Market? They’ve been working on it for 2 years.
As the husband of a wife who is a PMP in software development, I can relate that 2 years is a short time to develop software from the ground up EVEN WITHOUT understanding any hurdles they may have encountered.

If they wanted us to still use FCP7 they wouldn’t have taken it off the market. The reason it can co-exist with FCP is that it is a totally different program. It doesn’t overwrite FCP7 for the same reason Firefox or Itunes doesn’t overwrite FCP.

They took it off the market because the last thing they need, especially after this launch, is another group of new FCP 7 users complaining about the lack of updates. FCP 7 still resides on hardrives for those who have purchased it and copies of it are still available at Amazon and B&H.

Because the towel is too small. It’s a dish towel, they want to sell beach towels.

One possible reason of many but I find it hard to believe.

Pros are a major pain in the A** who ask a million questions and are never satisfied. The Mac Pro has stagnated as much as FCP7 in the past 2 years and is a good bet to be discontinued. The money in the market is in Air, Imacs and ipads.

You’re on the money with pain in the a** but I disagree. I see a shift in Mac Pro to Mac Book Pro with thunderbolt. And again, their money is in hardware sales with a concentration on Professionals. If they were turning their back on professionals, why release Thunderbolt? They could have saved the money and went USB 3.

Means nothing. They get no advantage distributing a movie whether it was cut on FCP or a Moviola.

So there is no advantage to editing and delivering on pro res? meaning they get no monetary gain from people using their hardware, software and codec? really?

Yes, and now they have a product to service that audience. That is the whole point.

And with the advent of the ipad and iphone and the fact that people are using it to access on demand video programming (especially during commutes or while away from a tv), you’re going to turn your back on this new audience?

[John Berpskin]

Well said olof. Thunderbolt and FCP X, in my opinion, is the direction Apple sees as the future. A recent ABC report listed large post houses among the top 10 dying industries.

https://abcnews.go.com/Business/top-10-dying-industries-us-include-newspapers-telecom/story?id=13292328

If you read the article, they list the availability of FCP as part of the reason. That said Apple may see the future as ability moving from post house to individual, which shouldn’t be a shock because the bundling of suites (FCP Studio, Avid Suite and Adobe CS) suggest software allowing creatives access to all aspects of the production process.

Collaboration and file transfer will still happen, but all indicators point to the individual, not the collective. Thunderbolt and FCP X suggest that to me.

[John Berpskin]

Lemur – I have read, digested and given your post great thought and felt compelled to write and let you know you are not alone in your thinking. It was a bit disconcerting to see the xenophobic behavior running rampant in these forums with individuals talking down to others because, in their eyes, they are not professional.

Professional is defined as –

1. A person following a profession, especially a learned profession.
2. One who earns a living in a given or implied occupation: hired a professional to decorate the house.
3. A skilled practitioner; an expert.

As you can see, that is a wide definition suitable to corporate and wedding videographers alike. So, imho, people should really stop the chest thumping.

And in reference to FCP X – the outcry is just a rerun in my mind. i saw similar references from the online community when Avid was introduced, a similar outcry when final cut was labeled as a “toy” and “for non professionals” by the NLE crowd in the late 90’s (along with Premiere) I’ve seen pro vo artists slam voices123.com as “unprofessional”, even though I recently got a national talent at a fraction of the cost. I’ve see photographers/videographers slam DSLR cameras because they were not film, even though they’re now being used with great frequency.

It’s change editors fear. And while I set myself up to be scolded as not understanding the true nature of professional workflow, I can say I have been in the game long enough to realize EVERY project has it’s give and takes with innovative ideas being a constant in order to get work done. And while this new FCP X doesn’t have all the bells and whistles that FCP 7 had, neither did FCP at the beginning. remember, it was touted as a “toy.”

It’s time to wake up. The paradigm shift is happening. This tool in the hands of someone with a story to tell can be just as effective if used properly. I mean, does an skilled painter gripe at an amateur because he’s using the same kind of brushes and paints? Or does the artist and vision come out through the end result?

Make no mistake. The kids entering the market in their 20’s will grab a DSLR, FCP X and start making magic. Mark my words. And the youtube/vimeo that they play on is becoming an effective resource.

And in the end, no matter what system you cut on, no matter how many times you paint yourself a professional, the bottom line will be the story you tell.

And your audience will not give a damn what system you cut it on.

[John Berpskin]

Exactly what I was thinking. I think thta’s what they see as their future core base.

[John Berpskin]

MC5 blows and Avid has done very little in the past few years. IMHO, they have fallen behind the curve of FCP and PP. If it were my call, i’d keep jammin on FCP7 while keeping an eye on FCP X. Avid is taking a step back.

[John Berpskin]

Banks – I have been a professional editor since 1992 (year I graduated college) and have used Video Toaster, cineworks, Media 100, Stratasphere, Avid, FCP and Sony Expree (sp?) and I can tell you, from working on these various platforms, that version 1.0 (no matter who made it) is missing something. The fact that they left FCP 7 in tact ( a move apple has NEVER done) without over writing it screams further development. It is my belief that this is going to be the paradigm shift often spoken of and that they are trying to bring you in to new era with an easy transition. I really believe that. If you approach the software with the idea that they want you to just attempt to get comfortable with it, then you see it in a different light.

But to foster and spread (not you specifically, but everyone as a whole) rumors that this is the end and there is some alterior, unfounded motive is doing nobody any good.

[John Berpskin]

Because Premiere and all other NLE’s were launched BEFORE footage started be aquired file based (on cards and hard drives) All systems had to have a digitize tool for that. FCP X (my opinion) is going to be the first NLE that will be completely file based from day one with an after thought of tape digitization via third party capture (lost likely from video card manufacturers)

You have to remember we are in COMPLETELY uncharted waters on several levels –

1 – A new OS is coming out
2 – It’s a new ap built from the ground up and rushed to market.
3 – It’s a new way of “thinking” while editing, hence the rush to market, so that you can start becoming familiar with the theology WHILE STILL using FCP 7.
4 – Because the file is purchased from the app store, my opinion is that updates will come with more frequency than how they were released before.

And again, Apple turning it’s back on Pros because it wants to a consumer level? How would any board of directors entertain that notion when you consider the following –

1 – FCP is dominating market share PRIOR to release. Why would they suddenly throw in the towel?
2 – Pros are the ones who purchase apples high end gear with more frequency than a consumer would – with an average upgrade/purchase every 4 years.
3 – They are entrenched in film making on the cusp of digital distribution.
4 – They now have a whole audience (iphone and ipad)

….. and yet they are going to somehow turn their back on the creative crowd, their core audience since mac began, in favor of consumer driven video editing dominance.

…ain’t buying it. There’s a bigger picture.

[John Berpskin]

Or another way of looking at it is that NO ONE has built a NLE from the ground up that is file based (vs tape based which every other editor is) and this is the first step of the journey.

I mean, did it ever occur to anyone that, with a new operating system and Thunderbolt drives coming, that you may not be seeing all of the picture yet?

[John Berpskin]

Are you guys seriously buying into this? A pro exodus? Yeah right!

I swear this is just getting funnier by the post. Sky is falling! Sky is falling!

People – there are FAR TOO MANY FACTORS out there to be starting unsubstantiated rumors like this…. and that’s just what over half of the posts are in this forum – unsubstantiated rumors.