“The danger of this demo piece is that they may fall in love with an element in it that’s really not the most important part of the whole, ….they can’t make the cognitive leap past a poor-looking element and the future one that will replace it.”
Another danger is that when management views what you have put together and they figure why do they need a video dept. or even a budget because look at what you did with nothing. As Mark put it “they can’t make the cognitive leap”. It so difficult to get some people to understand. One thought is that you might suggest that we are all exposed to so much media today that if the product is not intelligent and of reasonable quality then the audience might just tune out. Don’t get me wrong, I think this is a great idea just be prepared.
John