Forum Replies Created

  • Janne Anderson

    May 11, 2009 at 7:55 am in reply to: Audio for TV Commercial

    Hello,

    This is not a black art (come to think of it, it is 😉
    Ah well, it does require some knowledge to do this properly…and so the real answer is the usual: to hire a pro, or read some books, practice and perhaps take a course for a few years to get stuff right…
    I did read the rules for the forum and apologize if I am mistaken, but as my company does a lot of measuring, mastering and correction of finished mixes for any broadcast standard, I can suggest the alternative of using a 3-d party for measuring and mastering (as I am sure there are other companies that do this 😉
    Meaning if (and that’s a HUGE BIG IF) your mix is done professionally and sounds great, it can easily be adjusted for any broadcast standard level-wise. Spend a lot of time on your own being creative and then spend a little at the end on measuring and mastering.
    The next level is to send out your stems to a company that can apply a mastering touch to adhere to whatever standard is required. That way you don’t have to spend a wad of money on the mix, but still potentially get Some_ of the pro-touch that is mandatory and required.

    This is thin ice and many people are offended when one suggests stuff like this, and for a reason.
    A bad mix can’t be saved by looking at a meter…;-)
    as many posthouses often (for a reason) fight off this sort of thing, but if you are on a budget AND KNOW WHAT YOU ARE DOING this “guerilla” approach may be of some help perhaps for some…
    when desperate times call for…keepin an eye on the budget..;-)

    YMMV FWIW etc etc was never more important.. 😉

    kind regards
    Janne Anderson
    Supervising Sound Editor
    Housework, Stockholm

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