I completely agree with this article that it is very important to be far ahead of your competitors and to be better at packaging it. I personally think that its important for any company to seek help in marketing and advertising from someone like Mindshape or Cossette to really give you that edge when you pitch what you do to a company. I think that definitely give you the advantage, because really what “new ideas” have their been in a while.
https://mindshape.com/