Lots of good points in there.
It’s easy to measure ROI when it comes to networking. Sometimes it’s not easy to put a value on the exposure proper social media offers.
I think today, many just put little blue icons on their web pages as a way to say I’m contemporary. I can admit that to a certain extent, I mean, my social networking sites often act as literal demos. Often, I find myself creating turn-key ad campaigns for small businesses… who usually have never dabbled in social media. I can skip television media buys and quote them a flat bid for the spot(s) and the creation/maintenence of youtube, twitter, and facebook presences… and have sent new clientele to existing client’s sites and my own as examples when pitching.
Bottom line, I feel I at least need to be able to offer clients complete fullfillment and today, that includes social media. This is a wonderful thing. It’s today’s easiest way to remain top of mind with that client on an on-going basis rather than shake a hand and await another phone call.
