[Gilbert Leb]

Hi,

coming back from NAB in Las Vegas there is a change onoging in the world of broadcasters.

Compared to other IT areas the old boys had a very good time in argue that for real broadcast you need a lot of black boxes for a lot of money.
But now this also will be attacked by standard hardware and standard software.

It depends of the whole concept and layout of the TV station. Does the viewers really see the difference if the play-out comes from a K2 or an Xserve if it’s stable and sync?

For upcoming TV station it’s worth to think about to spend more money in content creation than in a lot of boxes nobody can see.

They only can get commercials booked when their content will be better than all other channels.

The viewers turn on the TV because of the content. It’s really possible to run a TV station fully based on MAC, beginning from the commercial issues as administrate your clients, write your offers, plan your program, do your editing on FCS, manage your content with Final Cut Server and do your playout with e.g. BUG.tv. Everything is running on Quicktime, no file conversion necessary.

Put the money in the content or an special business model as current_tv did it.

In the moment we are bringing on air current_tv in Italy. This concept of Al Gores TV station has shown it that you can run a TV station on standard hardware.

Happy broadcasting

Gil