Franz Bieberkopf
Forum Replies Created
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[Oliver Peters] “Although, of course, I do try to discourage the natural habit of dragging and dropping to the timeline as their first and only way of editing”
Oliver,
Why would you discourage this? It’s pretty much the only way I get things into the timeline.
Franz.
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[Ben Holmes] “I have downloaded it and used it. Sorry if that wasn’t clear.”
Ben,
In that case, I want to hear about your FCP 7 to FCP X experiences. Were you doing large projects with a lot of media and many sequences? I’m interested to know the capabilities.
Franz.
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I do wonder what the Adobe galaxy will look like. The Lightroom 4 announcement heralds: “Extended video support for organizing, viewing, and making adjustments and edits to video clips.”
https://labs.adobe.com/technologies/lightroom4/?promoid=JOTFB
So I do wonder about having Prelude, Bridge, OnLocation, Lightroom all with slightly different but largely overlapping functionality …
Franz.
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[Bill Davis] “My take is that a significant piece of the top 100,000 of that two million editors …”
[Bill Davis] “… there are probably a dozen “negative” cases …”
[Bill Davis] “Probably ninty percent plus of standard video editing needs.”
Bill,
You’re making up numbers.
Franz.
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Jeremy,
You’ve raised a lot of issues, but I’ll respond broadly.
I think this is a moral issue, not a public relations issue.
It’s an interesting question you raise when you question Tim Cook’s responsibility. I am not at all versed in corporate structures and responsibility, but I’d be interested to see what he does claim to be responsible for.
The issue of “consumers demanding new products every year” is daft – it suggests that corporations have no agency in the market and simply respond to demand. This is particularly amusing in light of Steve Jobs famous Gretzky quote.
Apple seems to aspire to innovation and leadership rather narrowly if it is content to be one of many doing the same thing, the same way.
You raise economic arguments in favour of the status quo (“working in a situation like that is a step up for some of the workers”) – but similar arguments can be made (and were) in support of slavery. I suppose you have to ask yourself by what standard you’re judging the realization of economic and social freedom (or perhaps you were just suggesting an improvement in sustenance and comfort).
In terms of solutions, I don’t see that it needs to be a case of foreign interests meddling in sovereign laws at all – any company could mandate that they only do business with suppliers that follow an enforced labour standard. (I’m sure they have well-enforced standards for the production line in terms of product.) I’m sure there are precedents for this (the “blood diamond” issue comes to mind, but there may be better examples), and I’m sure there’s probably wide ranging resources discussing just such a problem as this.
I believe Apple used to make their products in the U.S. – at some point a decision was made to shift to labour forces in China. This isn’t a sudden issue – it is a business strategy.
Franz.
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[Jeremy Garchow] ” I am not sure if any Non-Chinese company can take on the political responsibility, let alone the ethics of aiding in the creation or suggestion of foreign government rules and regulations.”
Jeremy,
This is a good question. It is precisely this sort of question that companies like Apple rely on to shirk responsibility.
When stronger labour regulations are at play, the cost of doing business goes up. When that happens in China, you will see companies like Apple looking to other, less-regulated labour markets, once again – for cheaper labour.
That sort of behaviour is the root of the problem, and that is where the ethical and moral weight of the questions lay.
Also this is one area where I really abhor the anthropomorphized corporate identity. People make these decisions – individuals – and those people should be held to account. No doubt this is an area of certain sensitivity for Tim Cook.
It’s funny that the article you link to gives Apple a pass for “being singled out”. I suppose the argument is that if a lot of people do it, it can’t be wrong? Or that since consumers buy things, the people who make decisions at corporations are absolved of morality?
There’s also this line (from your link):
Deep down do you really give a rat’s ass about the working conditions that created those relatively inexpensive devices? Of course not, you’re from a Western economy.
I’m not sure on what authority Larry Dignan deigns to speak for me but he seems to be speaking against bringing these issues out into the open. One can hope that a better informed public can make better informed decisions and that the idea of “externalities” in business practice can slowly be whittled down to expose it for the abdication of responsibility that it is.
I am not so much speaking against you posting this as I am responding the general dismissive attitude of the public relations responses to these sorts of discussions.
Franz.
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[Jeremy Garchow] “Forget about connecting to a fast raid AND capture device with a laptop.
Forget about being able to do 3G SDI/HDMI/3D/Rs422/TC/up-down-cross-conversion in a multitude of codecs-nles-and a few OSes from one singular laptop.”
Jeremy,
… you do seem to be implying that before thunderbolt we couldn’t connect both a “fast RAID” and a capture device to a laptop simultaneously. I’ll read between the lines and assume you think FW800 is “not fast”, on which assumption one would have to agree with you.
Franz.
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Craig,
He’s relying on Quicktime Pro 7 in his workflow before it hits FCPX.
It’s too bad he doesn’t give more detail – I’d like to know what set-up he’s using for playback of 4K ProRes 4444.
Franz.
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Walter,
Great information, as per usual. Thanks.
While Thunderbolt may not be able to “double your CPU”, I am intrigued by GPU additions (as per my previous post) which may “increase power” (in scare quotes) for certain purposes.
Franz.
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Craig,
While I don’t think they directly comparable, you have to note that the Magma box is 1000.00 while the MicroStar box will be 150.00 (including Thunderbolt cable!).
A huge difference in retail; it’ll be interesting to see what the differences are in their potential for editing.
Franz.