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  • Daniel,

    Your issue is very much in line with questions I faced last spring and summer (and may well be facing again) – I designed and taught a 3rd year University level editing course. At that level, the students were already familiar with the software, and the course was focused on creative issues, but of course technology and workflow were also central.

    I stayed with FCP7 for that experience, for several reasons.

    First, it was what I was (and what I still am) using professionally. It’s incredible to me that some 18months on, this so-called “dead” software is still the software of choice for me (for flexibility, reliability, familiarity in something like that order …).

    Second, it was what the students knew, though most had a familiarity with Avid and Premiere as well. The media lab was outfitted with towers and FCP7 licenses (though Creative Suite was also on those machines …)

    Third, it’s a good tool.

    I may well be facing such questions again in the coming months, and while I am less certain what my answer would be, FCP7 would still be in the pool of consideration.

    One discussion I had around this issue has stayed with me – that, in fact, the idea of deciding which NLE the students should use is less and less a useful question. If the students have tools and can edit on them, they should be able to use the NLE of their choice. There are issues with this, of course (which NLEs for the school to purchase, the question of accepting any number of project formats for evaluation and discussion) but it seems to me the way things are going.

    The question of NLEs is no longer a monolithic choice.

    Which is to say, I don’t have a good answer for you – but in the first case I wouldn’t discount FCP7 from the discussion, and I think your inclination to teach more than one NLE is a good one. From my perspective, we’re still in a transitional phase of some sort as FCP7 limitations become less acceptable and the new tools develop – I’m pretty wary of those who think the transition is over. Teach the uncertainty.

    Franz.

  • Gary,

    I’m not sure what you mean by more or less “usability”.

    The Matrox is around 250.00 or 275.00.

    I believe the Belkin is around 400.00.

    Also the Matrox seems to be shipping now, and I think the Belkin is not yet.

    Franz.

  • Craig,

    Thanks … got it.

    That breakdown shows Photoshop and “other creative software” as just over 50% of revenue.

    Which would mean that while Creative Cloud generated ~50m this quarter, other “creative software” sales did more than 500m in the same period.

    Or my math is wrong.

    Franz.

  • Craig,

    Yes, I saw some of that. “Percent of stock price” sounds like crazy voodoo to me though. I was wondering if you knew a sketch of revenue breakdown from past reports.

    Franz.

  • Craig,

    My math is coming out as ~50m revenue for Creative Cloud out of over 1billion revenue this quarter.

    What’s their main revenue?

    Franz.

  • Franz Bieberkopf

    December 11, 2012 at 11:59 pm in reply to: American Made Mac Pro in 2013?

    [Rick Lang] ” Manufacturing is a solid base that can lead to more opportunities of all kinds over time.”

    Rick,

    Maybe. But I think your own post raises questions about how solid the base is when manufacturing simply follows cheap labour. Surely this is part of the story too:

    https://money.cnn.com/2012/12/11/news/economy/michigan-right-to-work-vote/index.html?hpt=hp_t1

    “Employees in right-to-work states have lower wages, on average, than their counterparts elsewhere, according to Richard Hurd, professor of labor studies at the ILR School at Cornell University. … The average full-time, full-year worker in a right-to-work state makes about $1,500 less annually, according to the Economic Policy Institute … The rate of workers covered by employer-sponsored health insurance is 2.6 percentage points lower, while pension coverage is 4.8 percentage points lower.”

    Franz.

  • Franz Bieberkopf

    December 11, 2012 at 10:13 pm in reply to: American Made Mac Pro in 2013?

    Rick,

    I’ve been called much worse.

    I’m not sure which part you think is diatribey – the first paragraph is pretty snide, I suppose.

    You may be interested in FLA’s report from the beginning of the year; Apple agreed (invited?) them to audit the Foxconn plants.

    https://www.apple.com/pr/library/2012/02/13Fair-Labor-Association-Begins-Inspections-of-Foxconn.html
    https://www.fairlabor.org/report/foxconn-investigation-report

    “FLA found excessive overtime and problems with overtime compensation; several health and safety risks; and crucial communication gaps that have led to a widespread sense of unsafe working conditions among workers.”

    The reports of child labour at Foxconn were confirmed by Foxconn’s own parent company just a few weeks ago.

    https://uk.reuters.com/article/2012/10/17/us-foxconn-teenagers-idUKBRE89F1U620121017

    Anyway, I posted because it’s hard not to see irony in Apple announcing U.S. production and Foxconn announcing U.S. plants. But the Digitimes report isn’t much more than rumour (and no mention of Macs).

    [Rick Lang] “Reportedly, both Detroit and Los Angeles are being looked at as potential host cities for Foxconn plants in America, with the aim of manufacturing Apple’s much-rumored iTV product, making it the first Apple product to be domestically constructed in some time.”

    I find it hard to reconcile “any job is a good job” optimism with Foxconn’s history.

    Franz.

  • Franz Bieberkopf

    December 10, 2012 at 10:29 pm in reply to: American Made Mac Pro in 2013?

    And in possibly not unrelated news:

    https://www.digitaltrends.com/apple/foxconn-may-open-us-plants/

    “Reasoning for the potential move to the US reportedly centers around the rising labor costs in the Asian market, although the move may give some reason for pause to boosters for the American manufacturing, considering the famously low wages and poor working conditions that Foxconn has been strongly criticized for in the past …”

    Franz.

  • Bret,

    [Bret Williams] “Aren’t useful waveforms important in dedicated audio apps too?”

    Absolutely. FCPX seems to have useful rectified waveforms, though Aindreas would disagree (so this is not an uncontroversial point).

    [Bret Williams] ” But my point is basically FCP X is a better, more powerful audio tool than legacy in every way, except that it doesn’t have a mixer, …”

    I’m not convinced at all about “every way”.

    Definitely the plug-in implementation is better, but if you’re comparing to FCP7 that doesn’t say much (7 is and always was a disaster that way). How are 3rd party audio plug-ins? Any experience? Also does FCPX have native M/S decoding? (I think I’ve asked that before and not got a response).

    I also like the core of the idea of how audio clips are implemented, collapsible and expandable in the timeline (though I don’t have enough experience to have a good opinion on that).

    [Bret Williams] “If they add a mixer, it would make it a better app. It’ll just have to be a roles mixer or something a bit different.”

    If they add a mixer, I’ll be very intrigued to see how they implement it. The implementation will be everything (see: PIOPs) and whether or not it will be a “better app” rests on that.

    Franz.

  • Franz Bieberkopf

    December 3, 2012 at 10:10 pm in reply to: Pop Danthology – and non-“pro” editing.

    [Aindreas Gallagher] “… if I caught you on Alexanderplatz”

    Aindreas,

    There are angels over Alexanderplatz; you’ll have better truck with them.

    Franz.

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