My Grandfather was an acclaimed Director of Photography of his time in Pakistan, my father and uncles chose the same career path, my mom joined the family business and thus, I was born with the 'photography gene' embedded in my DNA.

Paving the way as the third generation in the field, I took over the family business "digitally studio" in Dubai in 2011 and transformed it into an award-winning ISO certified photography and film studio with specialization in live event coverage and commercial photography.

Having always strived to be an entrepreneur, I took advantage of the skills acquired at the New York Film Academy and collaborated with a local director and friend to launch 'digitally films' to cater to the mid and high range market of Corporate films and TVCs.

The two brands today boast a complete in-house set up and offer a multitude of services in the Photography and Film Market, with credit of having worked with major local and international brands including DHL | CITI | Johnson Controls | Dubai Airport | Just Falafel | Leo Burnett | Dabo & Co | AKDN, and many more.

Operations in Pakistan and USA has allowed me to collaborate and undertake large scale projects in over 25 countries in 4 continents.

I aspire to expand the brands in the GCC and East Africa region and create a franchise module in the next 5 years, while also look at other opportunities to diversify.

I have been honored to have been a member of jury for multiple photography and film competitions locally as well as been invited as guest speaker at the international event management and advertising institute EMDI.

I enjoy networking and making new professional acquaintance, reach out if you want to talk films, business, technology or cricket – farhad@digitally.tv | +971 55 2559003.

I am a member of BNI, if I can't be of service, I may know someone who can meet your needs, after all creating and fostering relationships is a cornerstone of conducting business today.