[Ernie Gillis]

[Craig Seeman] “It’s an excellent idea, still in beta unfortunately but an excellent foundation none the less.”

I’m currently in the “should I or shouldn’t I?” camp for upgrade. I realize this is a little older of a post, but wanted to respond when I saw the idea of “beta”.

Apple did not release FCPX as a beta app in any way, it’s a fully functioning app (and rather dysfunctional in other ways). It may be a good foundation, yes, for future versions, but Apple has already had a foundation for it. The coding may be new, and that’s great, but if the code is so new and it is a ‘fresh start’ (if you will), then the branding and marketing is flawed. By being a new code, and new product, then it is no longer “Final Cut” and should be rebranded as a new entity. Since it was branded and marketed (and released) as Final Cut Pro, and Apple has already had a foundation for that, it’s confusing to the consumer. This confusion of “is it FInal Cut? Or is it a new iMovie? Or is it something else?” ultimately creates the tension that’s occurred now with their “faithful” consumers.

Speculation will continue to go around what Apple plans to do, but no one truly knows but Apple. Bottom line, as someone else mentioned, Apple wants to make money. So… they’re out their to make money. If you don’t like the product, return it (oh.. wait… sorry, couldn’t resist that one). Don’t buy it, move to something else. Did everyone complain this much when they moved from OS 9 to OS X? Did everyone complain this much moving from film to NLE? Maybe… but it’s called “progress” 😉