[Eric Moeller]

I normally don’t post anything on boards but I read the last post and couldn’t resist. I work for Extreme Reach and as an online distribution service, we understand the divide between creative and broadcast operations and try to bridge it as best as possible – but it does ultimately come down to the broadcast ops team winning out because they are ultimately the one’s broadcasting. However, our core business as an online distribution service is to know exactly what stations need – most of them DO accept electronic delivery and we deliver the files in the exact format they ask for, so there’s no re-formatting involved. On top of that, we ask that post houses upload either AVID, Pro Res or MPEG FILES and then we take care of getting ALL of the stations what they need. No tape needed. No special hardware needed. Just your workstation and an internet connection. We take the guesswork out of it. I’m sorry if this now sounds like an ad itself but – there is a solution to this issue and it’s Extreme Reach.”