Eric, Avid opened up the IO boxes to AJA and Matrox already. the AJA box is less than $1000 and does full HD IO. The Matrox is limited to just monitoring, but still better than paying the full price of Avid hardware. Avid systems also come with Sonic DVD which does Blu-Ray authoring already. I don’t like it as well as DVD Studio pro, but it works very well with Sorenson directly in the Avid.
Avid has already lowered the price to attract rotten Apple fans, so that is a direction that should be looked at. Avid is way ahead of the others in the marketing to FCP users and despite what Chris said earlier, they have Listened to all of their customers low-end professionals to the high-end professionals and their tools bare that out. I agree their pricing is slightly higher, but so is a BMW or Cadillac, you pay for expertise and experience. Avid also has a live body to talk to when you do have a problem, not some ‘genius’ who doesn’t know rotoscoping from rototilling.
Avid is focused on the professionals all the way down to the beginners in school. Did you know a student copy is $295 with free support for 4 years. Let’s see Adobe top that! My money is on the guys who have been there from day one….Avid.