[Dom Silverio]

https://arstechnica.com/gadgets/2018/07/re-testing-the-macbook-pro-apples-firmware-update-led-to-a-big-improvement/

[Dom Silverio]

Previously if you had a $3000 laptop hardware failure, you had some leeway to fix HDD, RAM, optical drive, – even keyboard and such. The industry, in general, is moving away from that and Apple leads the way. Now we have a $13K desktop that near impossible to even replace a bad RAM. And our experience with the “Genius” Bar has not been stellar. The GPU failure rate of the MP 6,1 dual D700 is high and the hoops you have to go through just to get it approved for repair makes buying another high-end Apple computer less appealing.

We have had limited inquiry for the iMac Pro, mostly individuals looking to replace/supplement the old 2013 MP 6,1. But we have limited our deployment of the top end iMac Pro. Too risky for us with the current low-level interest.

[Dom Silverio]

Read this in the comment section but could not find it in the white paper

“there will be no control of WB and ISO in ProResRAW files before the debayer in FCPX.”

Is this confirmed?

Doesn’t this defeat a huge portion of shooting RAW?

[Dom Silverio]

[Bill Davis] “I get that you and a lot of others can’t see how X…”

Not sure why you are bundling me with the “usual suspects” since I don’t really engage in the whole FCPX viability debate here or any where else. I was specifically addressing Mr Cioni’s general sales pitch.

While I don’t doubt that Tango staff had an incredible workflow that benefited them, his over the top statements (“very unique”) is a little hard to swallow, at the very least very disingenuous especially coming from a man very well versed in the technical things of our industry.

[Dom Silverio]

ACtually, Avid only decided to develop for the PC because Apple reduced the amount of PCI slots on their Macs. It went from 5 or 6 to 3. With a dedicated video I/O, 3D card, audio card and storage controller (SCSI cards) Avid was in a difficult position. A 3rd party solution, Magma PCI expansion, allowed Avid continued support for Macs but with additional cost. Remember there was no firewire, Thunderbolt or any other high speed bus technology that can be utilized as an alternative.

And not knowing what the next iteration of the Mac was going to be, Avid decided to protect their future by developing on the PC. Which in turn Apple decided to purchase Key Grip.

[Dom Silverio]

Mr Cioni overstates a lot of things in there. Original with non baked LUTs? Background transcode? Advance searches? Not “very very unique”.

Even an old Meridien Avid, make a custom column (aka metadata) and write any word (tag) if you like.

Working with high-res media (be it camera original or some sort of transcode) is nothing new. Often its not a question can the NLE handle it, but do we have the money (storage, powerful CPUs, infrastructure) to utilize it.

And that workflow still involves the same amount of equipment and staffing. And editors for major feature rarely have to deal with the tedious tasks of transcode, VFX pull, etc. Those are the job of the AEs. So those are not really taking any “creative time.” Does not matter if it took 15 secs in FCPX or 5 min in x NLE. All AE time.

[Dom Silverio]

History…
ISIS is obviously well optimized with MC, achieving the best server-to-client bandwidth and overall server bandwidth. With other editing systems the performance was/is not as great. Often you had to seperate your virtual drives (“workspace” in Avid lingo) in order to maximize performance.

One of the root issue was the way other editing systems request data. They are inconsistent in packet size.

Supposedly, Avid requested from Adobe engineers to modify Premiere so it can achieve the same performance as MC with ISIS.

There is no Unity/ISIS project sharing with Premiere. Adobe Anywhere is the only known solution for that.

[Dom Silverio]

You can create your own column (e.g. “comment 2”)that will travel with the clips.

[Dom Silverio]

And?
Does it not underline the point of having 3 PCI slots is a problem?

[Dom Silverio]

[Michael Aranyshev] ”
It did. FCP was bought by Apple to spite Avid which said around that time that Mac is dead and they are not going to develop anything for this platform any more. It happened FCP interface made more sense for people than the rest of the NLE apps. It was simply less confusing. And QuickTime despite all the crap people say about it was the solid foundation that let FCP to drag about for ten years.”

Actually, Avid began developing for the PC platform because Apple decided that 3 PCI slots will be the future of Macs, 3rd party developers be damned. Avid, unfortunately, needed 4 or more PCI slots. That was the real reason Avid developed the PC platform.