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It’s simple ..
Apple are out to make money. Why is it in their interest to have to support video professionals and organisations that make support demands on them? It’s not. There are only a few video professionals compared to the a large number of consumers who would like to think they are professional, and anything with the word Pro in sounds sexy and with an X as well?
Video professionals need a workflow that needs to be established (to a point) so there is a common language. I guess Apple are chasing the new breed who will do as Apple says and who don’t know what a tape workflow is and are more at ease with their DSLR and macbookpro in a coffee bar claiming that their 7D test footage cut on FCP X makes them a filmmaker!
Big companies don’t need to listen, they need to make money. I will not be an early adopter of FCP X. Having been on the receiving end of software deaths before (Combustion, Shake and now Color) I am not in a hurry to change. I hadn’t realised that I have Premiere Pro CS5.5 (as it came with production suite, which I got for Photoshop and After Effects), so although I haven’t used that, I was interested enough to look around the adobe website. A few interesting looking videos. At least adobe appears to have a strategy and commitment to professional video editing.
https://tv.adobe.com/watch/industry-trends/adobes-vision-for-professional-video/
Apple is Apple after all. The company that does have some nice products, but mostly survive on hype, marketting, brand brain washing of the young, and the principle of the emperors new clothes. Apple keep ‘re-inventing’, ‘re-defining’, coming up with ‘game changers’. They didn’t invent tablet computers, mp3, smart phone or Video production software. They just stamped their logo on and let the faithful pay. Well Apple, I for one am not interested in game changing or re-inventing anything but I am interested in progression. Perhaps the idea of having all your eggs in one basket has had it’s day? For me, my FCS3 system is working a treat….for now at least.
(please note the 7D in my signature doesn’t mean I frequent coffee shops with my macbook pro 🙂 )
Declan Smith
https://www.madpanic.tv
FCS3 / After Effects CS5 / Combustion / Canon 7D / Canon XL2