[Dennis Radeke]

[Brad Spinoza] “As newspapers get more sophisticated about video, they’ll probably adopt a workflow similar to television news organizations: Avid is firmly entreanched in this market. I have not seen the version of NewsCutter that Avid just released. But they apear to be continuing to build a very appealing product tailored to professional newsgathering workflow.”

I obviously have my point of view, but I would be curious to have you answer the question why you think this way?

[Dennis Radeke]

[Paul Escamilla] “I have two new 12-core Mac towers coming and am excited to experience the speed boost from the dual-core i’m now running on.”

Sadly, you’re only still able to take advantage of those two cores for FCP7. A move to any that you mentioned Apple (FCPX), Avid or Adobe will allow you to take advantage of all of the memory and the CPUs.

[Dennis Radeke]

An interesting idea but I think in this case you might be counting out Adobe prematurely. A lot of the layout of papers and almost all magazines are done with Adobe InDesign. Many of the digital magazines front end is done with the same plus Adobe DPS (Digital Publishing System).

Large publishers often purchase Master Collection which includes both the publishing portion plus the video portion. With strong metadata workflows to connect the video with the portion of the mag or paper, it is a compelling event for publishers. Combine that with Adobe’s recent acquisition of Auditude which provide contextual ad insertion for these same companies and I think that you’ve at least got a fair fight on your hands.

And in case you didn’t already know…

Dennis – Adobe guy.. 😉

[Dennis Radeke]

[Bret Williams] “Still the best tower ever designed.”

While it was the best tower for 2004, I do have to say that HP’s Z800 case design is far superior for accessibility and expansion. If you take the Mac vs. PC out of the argument and discuss from a functional design point of view, the HP tower is way better for content creators.

The fact that there has been no update to the basic tower design in 7 years is what should speak more than Apple not including towers in their store layout anymore.

[Dennis Radeke]

[David Eaks] “I think they are getting ready to announce the new division of Apple, Apple Pro, which will be solely dedicated to the pro/broadcast market and will operate with unparalleled transparency.”

I know that’s kind of sarcastic, but it would be kind of cool if they actually did something like that. I don’t think it will happen though.

[Dennis Radeke]

[Neil Patience] “Adobe have yet to gain any real popularity in the broadcast/facilities market here, again don’t know anyone who uses it in that field.”

This may be true for where you live, but not indicative of the US or WW in general. Clearly, Adobe is not used as widely in some markets as Avid or even FCP at present, but I would remind you that 5-7 years ago, no one was using FCP either. Times change, competition is good. Adobe is committed to making great tools for high-end markets like broadcast. Below are a few links to current published examples.

Hearst TV – top 15 ownership group: https://www.adobe.com/cfusion/showcase/index.cfm?event=casestudydetail&casestudyid=1097986

CNN: https://www.adobe.com/aboutadobe/pressroom/pressreleases/200909/AdobeandTurnerBroadcastingSystemInc.ExpandAlliance.html

BBC: couldn’t find the exact link because there are several.

Gareth Edwards (Monsters – feature film): https://tv.adobe.com/watch/customer-stories-video-film-and-audio/adobegarethedwards/

Vincent Laforet: https://www.adobe.com/cfusion/showcase/index.cfm?event=casestudydetail&casestudyid=1552908&loc=en_us

And quite honestly, we have several more and in the process of many more.

Dennis

[Dennis Radeke]

The only real answer for you is to download trials of all of them and spend some time finding out which one works for you. Every application including FCPX has some valid strengths. You need to determine what your essential ‘must haves’ are versus the ‘nice to haves’ and make a decision based on that.

For example, for Shane’s work, easy multi-channel audio output is essential for him, so he’s more comfortable with Avid than Premiere Pro right now. But if you only need a stereo or 5.1 out for your deliverable, than that’s not as big a deal for you.

Good luck,
Dennis – Adobe guy.

[Dennis Radeke]

[Kevin Patrick] “products like Premiere Pro, since it needs a CUDA engine.”

Premiere Pro does not NEED CUDA, it just really likes it.

Check out my article on the subject: https://blogs.adobe.com/genesisproject/2011/10/diving-into-nvidia-gpus-and-what-they-mean-for-premiere-pro.html#more-606

[Dennis Radeke]

[Martti Ekstrand] “Having seen how a mid-range gaming PC just shines with Premiere Pro, running circles around my MacPro (with a ATI card) has really forced me to for the first time ever to consider buying a Windows box next time I upgrade.”

I think that Adobe works hard to take the platform out of the equation. We will give you all of the same acceleration opportunities on both Mac and PC.

That said, Jeremy is right – buying a Mac isn’t about buying power – it’s a UI/UE (User Experience) choice and that has value to the user on a daily basis. If mac is what you love, stay with it. If power+speed is more important to you than your UE – than the PC is a logical choice.

Hope this helps,
Dennis

[Dennis Radeke]

You know there’s a lot going on at Adobe when the Adobe guy doesn’t know about this. Pretty interesting – thanks for sharing.

Dennis – Adobe (uninformed) guy